USR 228: Niki Pfeiffer on the VITALS (and the "hustle") in Your Business
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 7 June 2017
⏱️ 26 minutes
🧾️ Download transcript
Summary
"If you're going to lead with hustle, you're always going to have to hustle." -- Niki Pfeiffer, Unstoppable Success Radio
Niki Pfeiffer is the Founder of Cocktail CEO and recognized business growth expert! More than that, she shows entrepreneurs and executive leaders to cut through the noise and get down to the vital things that matter -- and drive sales (with less stress). Niki's book, How to Make Your Business Stand Out in 5 Happy Hours, released this past winter, is helping people stand up and out in their professional lives.
Niki shares the start of her career - at one of the largest business consulting firms to Fortune 500 companies. But what's impacted her the most in all of her unique experience in working with companies of all sizes, narrowing down the things that work no matter where you're at today.
Revealed in this episode:
- Objectives behind content marketing -- the ones that matter and the ones that are just misconceptions
- Why we need to look at 'focus' differently and how to adapt the attitude of the highest-earning executives in the world
- Using your competition for leverage in a smart, strategic way -- and scale up quickly
We HIGHLY encourage you to grab a copy of Niki's book so that you can adapt your focus, create your 5 crucial "happy hours" in your business, and get back to the vital thats matter in your business.
"In a year to 18 months, you can go from not even being on the radar to leading in your industry." -- Niki Pfieffer
Mentioned in this episode:
Niki's book, How to Make Your Business Stand Out in 5 Happy Hours
Connect with Niki:
Cocktailceo.com
Twitter: @theCocktailCEO
For more business tips and strategies, follow along with Kelly:
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Website: https://kellyroachcoaching.com
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Twitter: https://twitter.com/kellyroachlive
Transcript
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| 0:00.0 | Unstoppable Success Radio, episode 228. |
| 0:05.0 | The Summer Guest Fest has arrived and this year we've decided since Summer Time is the easiest time of year to get distracted from your business. |
| 0:15.3 | The kids are home from school, vacation is on the horizon. There's so much going on that can keep you |
| 0:21.6 | from moving forward towards your goals that we want to do |
| 0:24.4 | everything possible to keep you on track and inspire you to keep moving forward towards |
| 0:30.5 | accomplishing your big dream. |
| 0:33.0 | So for the next two months we're going to be offering you at least two special guest |
| 0:37.4 | episodes each and every week. |
| 0:39.4 | We hope you enjoy the extra value, the added inspiration, and a little extra urge of motivation to keep on going. |
| 0:48.0 | Welcome to Unstappable Success Radio. |
| 0:52.0 | I am your host Kelly Roach and I am thrilled to be here today |
| 0:54.8 | with Nicky Pfeiffer. She's the founder of Cocktail CEO and a recognized |
| 0:59.6 | business growth expert. Nicky, welcome to the show. |
| 1:03.0 | It's my pleasure to be here. Thanks for asking me. |
| 1:05.0 | Yeah, and this is an especially fun show for me because I get to have another business |
| 1:09.3 | growth expert on the show, so I'm really looking forward to having a great dialogue and really |
| 1:15.2 | giving a lot of great value for our listener so let's just share a little bit |
| 1:19.4 | about Nicky and then we'll get right down to business. |
| 1:23.0 | Nicky is the founder of Cocktail CEO |
| 1:25.3 | and a recognized business growth expert |
| 1:27.7 | that shows entrepreneurs and executive leaders |
| 1:30.3 | how to cut through the noise and get down |
... |
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