This is the labor.

All right, ready to go, it is training today on Thursday.

I've been doing Friday trainings sometimes on Thursday, once in a while on Wednesdays for

over 23 years.

So blessed to have over 80,000 people registered on all platforms, joining us, not counting

the replays, of course, in today's training is going to be about the stage theory.

And it's probably the biggest principle or theories on how to build a brand.

For your personal brand, product service or solution, 35 years of marketing experience.

And what I've come to, the conclusion, make sure you load in the questions for the second

half of training, because I'm not just going to teach, I want to know what you're listening

for.

But more importantly, the stage theory is derived from an interesting place, and it's Shakespeare.

The idea that thousands of years ago, Shakespeare understood branding and marketing today is surprising,

but yet not unbelievable.

And what Shakespeare said years ago was the whole world is your stage.

And that wasn't true at the time, but it is true today.

And one of the realizations in this great realization that the whole world is now your stage,

because you can create content on any stage, anywhere, and it can reach anyone any time.

And so to create a strategy on how to build a brand, which requires you to build a community,

the community I'm trying to build is a community of people who want to help each other and

know people who can help each other.

Be happy, make a lot of money, help a lot of people, and have a lot of fun.

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