Using The 64/4 Rule To Explode Your Marketing Results

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 7 February 2020

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

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Summary

Allan Dib is the bestselling author of “The 1-Page Marketing Plan.” Throughout the course of his professional career, he has established, run, and successfully ended numerous businesses, including one that made it to Business Review Weekly’s coveted Fast 100 list. He reaches out and works with people across the globe as a business coach and consultant, applying years of experience in his mission to help entrepreneurs grow their businesses with technology and strategic action.

In this episode, we talked about marketing, performance tracking, automation...

Transcript

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0:00.0	Messaging should not be about you.
0:02.1	It should be about your client and your prospect.
0:05.4	It should be about how can you help them?
0:07.3	How can you make their life better?
0:09.1	What should they do next to engage with you?
0:11.5	So a lot of people say, we do this and we do this.
0:14.9	And my grandfather started it in 1979.
0:17.9	And we've been in this area for this long.
0:20.4	And we won this award and all of that
0:22.7	and nobody cares about any of those things. The front page of your website above the
0:27.6	fold should have three things. It should be, what do you do? How do you make my life better?
0:32.5	What should I do next to engage with you? And it should be very much about them. So problem, solution, proof.
0:39.8	And that's really the way to go about it.
0:43.2	Welcome to the Home Service Expert,
0:45.7	where each week, Tommy chats with world-class entrepreneurs and experts in various
0:50.3	fields like marketing, sales, hiring, and leadership,
0:53.7	to find out what's really behind
0:56.0	their success in business. Now, your host, the Home Service Millionaire, Tommy Mello.
1:06.7	Welcome back to the Home Service expert. My name's Tommy Mello, and today I have Ellen Dib.
1:13.2	Ellen Dib is the author of the one-page marketing plan. Get new customers, make new money, and stand out from the crowd.
1:20.4	He specialized in telecommunication, marketing IT. He's success-wise founder from 2016 to now and one of the Forbes coach council to 2019
1:31.3	to now. This is a very, very good podcast. You're going to learn how being very narrow focused
	...

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