4.8 • 705 Ratings
🗓️ 14 February 2020
⏱️ 94 minutes
🧾️ Download transcript
Ken Goodrich is the President and CEO of Goettl Air Conditioning, and a renowned expert in the field of negotiations, mergers, and operations development. With over three decades of experience in HVAC, plumbing, and contracting business acquisitions and development, Ken’s specialty is in building up businesses by forming growth-oriented teams with excellent leaders and the right priorities. Throughout his career, he has established and sold eight successful companies. He is also a bestselling author, and a member of various local and national trade organizations.
In this episode, we talked about Customer Database, Marketing, Pricing...
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0:00.0 | This is the Home Service Expert podcast with Tommy Mello. |
0:03.6 | Let's talk about bringing in some more money for your home service business. |
0:07.3 | Welcome to the Home Service Expert, where each week Tommy chats with world-class entrepreneurs and experts in various fields, like marketing, sales, hiring, and leadership, to find out what's really behind their success in business. |
0:21.7 | Now, your host, the Home Service Millionaire, Tommy Mello. |
0:26.8 | All right, today I got Ken Ditteridge with me. |
0:29.2 | Ken is the owner of Gettle. |
0:32.2 | He's been a big inspiration for me. |
0:35.4 | I saw him live speaking at this last event. Service world where he had |
0:40.1 | Michael Gerber and he came out with the book, the E-Mith for HVAC contractors, and then you did one |
0:47.2 | for plumbing too, right? I did, yeah. So similar book. We'll just dive into some questions. |
0:56.1 | I know that your dad did a lot of HVAC when you were a kid and you grew up in Vegas, right? That's correct. Tell me a little |
1:01.6 | bit about your journey to where you are today. Okay, so probably as most home service |
1:09.6 | contractors, I was enslaved at a young age, holding |
1:13.5 | the flashlight for my dad and holding tools and doing those sorts of things. |
1:17.9 | And as, you know, every night and weekend and during the summertime, I would go help him |
1:23.4 | repair air conditioner. |
1:24.4 | He was a small contractor, worked out of his house in Las Vegas. |
1:29.3 | And as time went on, I became proficient at repairing, selling, installing air conditioners. |
1:38.3 | And kind of when I got my driver's license at 16, I went out and started doing service calls. |
1:43.3 | So that kind of |
1:44.2 | morphed the the direction after I got out of college I came back to the business |
1:51.5 | and unfortunately my dad passed away soon after that and so I so I bought the |
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