Hi, this is Dan Lockett.

Welcome.

Dan has been educating and inspiring individuals, entrepreneurs and leaders for decades.

He's helped millions of people to move past the mental barriers that were holding them back

from stepping into their power to become a better version of themselves and live a kick-ass life.

I know this firsthand as I'm Jenny, Dan's wife.

And here's your host, Dan Loc. Have you ever wondered how you can create superfans for your business, in your life, or in your career? In today's episode,

Dan speaks with Brittany Hodak, co-founder of the Superfan Company, and talks about how to create

superfans using Brittany's wave method, and talks about how to create superfans using

Brittany's W-A-V-E method, a simple but powerful model similar to Maslow's hierarchy of needs.

So listen to this episode now to discover how to use Maslow's hierarchy of needs. So listen to this episode now to discover how to use

Maslow's hierarchy of needs to create super fans. So let's say for someone listening to this,

they're entrepreneurs, they're running companies, how do they, what do they need to do? What are the

steps? What are some strategies that you teach them to create super fans? So one strategy that I like to teach is something I call the wave method.

W-A-B-E, like wave or like a machine wave.

Like yeah, like a like a concert, right?

Yeah, okay, I get it, I get it, I get it, yes.

Or a football game and you're doing the wave.

Yes, I got it. Yeah, right? There Or a football game and you're doing the wave. You're doing the wave, yes, I got it.

Yeah, right?

There's a lot of great energy around the word wave.

It can mean a lot of different things.

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