Okay, so thank you if you're tuning in on the Boothley podcast, or if you're watching this on

the YouTube channel, you are listening in to the podcast that helps give hosts the tools, the tactics,

the training, but most importantly, the confidence on how you can go out there and get more direct

bookends. My name's Liam Carolyn, I'm Mark Simpson's co-host, and this is the spotlight series that

shines the spotlight, the Boothley spotlight on services and businesses that you need to know

about as a hospitality owner, things which can help you and really improve your business,

and also is at the cutting edge of technology, and that's especially what we have on today. So,

in a moment, I'm going to introduce you to James Hatfield. He's the Chief Revenue Officer,

a company called Live Switch, and if you haven't heard of Live Switch, I certainly haven't

until Mark put me and James and Ryan in touch with each other, and it's an amazing company.

What it does is it builds human connection through technology. It provides critical video

infrastructure that means you can have one click live phone call within your hospitality business,

and we'll dive into that on today's episode on how you can utilize that within your hospitality

business. So, James, welcome along. Thank you for joining me this morning.

Oh, great to be here. Thanks for having me, Liam. I'm excited to be here to talk a little about

technology and hosting and how we're causing past for the host, and so thank you again for having

me today. I really appreciate it. Well, I'm really excited to get into this, and me and James

had a little phone call before we jumped on this podcast, and we got talking about all sorts of

things like Web 3.0, you know, future of crypto and all sorts. So, I know this is going to be a good

one, and an exciting one just to listen into. So, first of all, James, would you mind giving

yourself an introduction and really feeling what is live switch? Yeah, I'll start with an

introduction. Again, my name is James, I'm the chief revenue officer at live switch. I've

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