On today's episode, I'm going to give you guys an in-depth tutorial on some great strategy

on how you can use helium 10 to help you with your product targeting PPC campaigns.

All right, guys, we're going to talk today about PPC.

I've admittedly said, actually, that is not one of my strong points.

Okay.

When I launched all those products back in the day when I was a consultant,

I was mainly working on the keyword research,

some of the product research, listing optimization,

and the actual launch for them at first. I did not have to do the PPC. That was usually other people who were handling that. So I don't have too much experience with PPC, but one thing I've been studying a lot of lately, especially since Helium 10 has come out with a lot of tools for it, is the product targeting ads. Okay. So that's a new part of PPC.

Up until, you know, a few months ago, the only way that you could actually manually target Aces for your ads was if you had a special vendor account, you were able to go ahead and do

that. You could only really target keywords. But now it's available

for you to target actual ACNs. Now, where do these ads come up? If you're on an Amazon page

and you scroll like halfway down, you'll see something that said like sponsored results or something

similar to that, depending on what marketplace you're in.

And then there's like kind of a pinwheel, I guess you could say, of tons of products, like up to 10 pages or more of different products that are showing up there that are coming

up as a sponsored ad.

These are sponsored positions.

So if somebody actually clicks on one of those listings right there, or one of those ads,

the same PPC rules apply where the person who is, you know, doing that ad will get charged

for that click.

Okay.

So the question is, how do you get your product on those pages?

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