You're looking for alternatives to discount promotions for launching a product?

Well, Mike from PPC Entourage is going to talk to us today about how you can launch exclusively

just by utilizing PPC.

How's it going, everybody? Welcome to the serious sellers podcast. Now, this is the podcast where we go over serious strategies for Amazon sellers. And it's completely unrehearsed. Mike here has no idea what I'm going to ask him today. I have no idea what he's going to say. But without further ado, Mike, how's it going? I have no idea what my name is.

No, I'm just kidding, Brad. How are you, man? I'm excited to be here. I'm excited to have you. You are a savant. Let's just say that. When it comes to a PPC, and that's something that's always on the mind of people. And nowadays, especially with regards to PPC, it seems like there's more and more of a trend for Amazon to go over PPC.

So nowadays, I've noticed regards to PPC, it seems like there's more and more of a trend for Amazon to go over PPC.

So nowadays, I've noticed a lot in as far as the PPC, like Amazon the last six months has really been expanding the possibilities of PPC about, you know, dynamic bidding here or there.

So are you seeing a similar trend where it just really seems like

Amazon's trying to make PPC a focus of 2019? Absolutely. They've made it towards the

end of 2018 and continue in 2019. It's continued to be the trend. And there's so many different

updates and features. It's become a little bit more confusing for Amazon sellers. So that's

what I'm here to try to break down some of that confusion and shed some light on it.

Cool.

The one thing I especially want to talk about today because it's something that's been controversial for forever.

And it's about like launching products.

You know, there's obviously so many different ways to launch your product.

You know, there's, you know, Kevin King we had on an earlier episode,

and he talked about how he launched a calendar with no PPC, no discount giveaway,

no anything, just really optimized listing and in a perfect niche.

And boom, he was doing like six figures on this product, you know,

over the end of last year. Other people use the

discount, you know, giveaway method. There's people who use rebate method, but you, unless I'm

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