Using Google Local Guides for Real Estate | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 16 January 2023

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

As a real estate agent and fan of This Week in Marketing, you probably know all about using your Google Business Profile for generating hot leads. But have you heard of Google Local Guides? Turns out, using Google Local Guides for real estate might just be the ticket to unlocking that Know/Like/Trust factor that every agent needs. In This Week in Marketing, top real estate coach Jason Pantana talks with super-agent Ian Williams (AKA: Ian of Austin) about what Google Local Guides are and how he’s using them to expand his brand to market domination. If you’re looking to grow your Google portfolio to be the most recognized and trusted agent in your area, just press play and let Ian do what he does best – be your guide. And after you watch or listen, I’ll leave you this link so you can get started using Google Local Guides today!

Transcript

Click on a timestamp to play from that location

0:00.0	Everybody knows real estate is a know you like you trust you relationship style business.
0:11.5	The question is how do you get people who don't know you to know you and then to like
0:15.0	you and then to trust you to ultimately bring people into being willing to work with you
0:19.5	is they, hey, my name is Jason and I want to sell my house or I'm ready to buy a house
0:23.6	or I know somebody who wants to work with an agent just like you.
0:27.1	So today's episode of this week and marketing is super special because I am interviewing
0:31.4	Ian Williams, aka Ian of Austin, who is one of the best I've ever encountered in terms
0:37.2	of positioning his agent brand on social, on Google everywhere to attract people and
0:43.0	specifically what I'm really hoping to get into today is to really geek out on Google
0:46.8	local guides and now he's made Google local guides a staple of how he attracts business
0:52.8	Ian.
0:53.8	Thank you so much for joining me.
0:54.8	How are you today?
0:55.9	Oh, I'm incredible.
0:57.2	Thank you so much for having me.
0:59.1	This is this is a lot of fun.
1:00.5	I'm really excited for today.
1:02.2	I am too.
1:03.2	I've been looking forward to this conversation for some time.
1:05.5	Just to give context to everybody.
1:06.9	So I already told them your, you know, your superhero name is Ian of Austin.
1:10.5	Ian of Austin.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Tom Ferry, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tom Ferry and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.