Using Custom Creative to get an ACoS edge in PPC w/ Chris Rawlings - Ep - 570 - Lunch With Norm

Lunch With Norm - The eCommerce & Amazon FBA Podcast

Norman Farrar

Business:entrepreneurship, Business, Marketing, Entrepreneurship

5.0 • 1.4K Ratings

🗓️ 10 April 2024

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

On today’s Lunch With Norm, we are with the CEO of Sophie Society, Chris Rawlings! We discussed using custom creative to get an ACoS edge in PPC. Find out why to focus on customer creativity in PPC. Our guest designed his own products & built his personal care brand into a multi-million $ success on Amazon. This episode is brought to you by Post Purchase Pro Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For more information visit https://Startup.club This episode is brought to you by Seller Basics Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice. Consider Seller Basics your Amazon account's comprehensive health plan. For more information visit https://www.sellerbasics.com In this episode, the CEO of Sophie Society, Chris Rawlings is here. Today, we discussed using custom creative to get an ACoS edge in PPC. He designed his own products & built his personal care brand into a multi-million $ success on Amazon. This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide... *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

Transcript

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0:00.0	You know, And I'm sitting here just going, I'm watching these videos.
0:42.6	I'm flicking them off.
0:44.6	You know, as soon as they come on, I'm turning them off.
0:46.9	But that B-Role video is so powerful.
0:51.5	People don't understand it.
0:52.8	You know, and they can hook you, but it takes, like you said, three seconds.
1:03.7	Hey, everyone.
1:08.4	This is Norm Ferrar, aka the Beard Guy here.
1:10.5	Welcome to another Lunch with Norm, the e-commerce and Amazon FBA podcast.
1:14.8	Today we're discussing using custom creative to get an ACOS Edge in PC.
1:20.9	We're also going to be discussing why focus on customer creative in PPC,
1:25.1	how much of your spend should be on custom creative ads
1:30.3	versus sponsored ads and what's the best kind of creative
1:34.1	to use in video ads.
1:36.2	So welcome to another lunch with Norm,
1:38.2	the e-commerce and Amazon FBA podcast.
1:40.9	All right, like mentioned today,
1:42.2	we're gonna be discussing using the custom
1:44.7	creative to get an ACOS edge in PPC. Our guest is a returning guest and CEO of the Sophie Society.
1:53.6	He first stepped into the e-commerce round after a spinal injury, inspired him to create a brand of spinal health products.
2:03.3	He designed his own products and built his personal care brand into a multi-million
2:08.4	dollar success on Amazon. He's facilitated over 2,500 product launches while helping more
	...

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