Using Content to Grow a Loyal Audience with Joe Pulizzi: An EOFire Classic from 2021

Entrepreneurs on Fire

John Lee Dumas

Content, Passive, Entrepreneuronfire, Podcast, Money, Entrepreneurs, Income, Success, Business, On, John, Marketing, Eofire, Entrepreneurship, Online, Dumas, Niche, Fire, Careers, Media, Lee, Internet, Mobile, Interview, Entrepreneur, Seo, Finance, Social

4.8 • 4.1K Ratings

🗓️ 21 September 2024

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a Must-Read Business Book by Fortune Magazine. His novel, The Will to Die, was awarded Best Suspense Book of 2020 by the National Indie Excellence Awards. Joe's latest version of Content Inc. is now available.

Top 3 Value Bombs

1. We’re all creating content in some way. Do a basic content audit. Know what content you’re creating and where you're spending your resources.

2. Be lean and know that it takes time to build a viable audience.

3. It’s ok not to know your exit yet. Write down your goals, figure out where you want to go financially, mentally, and spiritually. Take every step to get there.

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Transcript

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0:00.0	Light that Spark Fire Nation, JLD here and welcome to entrepreneurs on fire brought to
0:07.1	you by the HubSpot Podcast Network, the audio destination for business professionals
0:11.2	with great shows like DTC Pod.
0:14.0	Today we're pulling a classic episode from the archives and we'll be breaking down how to use content to grow a loyal audience.
0:20.0	To drop these value bombs, I brought to Joe Politzi in the Eofire Studios.
0:23.6	Joe is the Amazon best-selling author of Content Inc.
0:26.6	Killing Marketing and Epic content marketing, which was named a must-read business book by Fortune
0:31.8	magazine.
0:32.9	In Fire Nation, today's value bombs with that.
0:35.0	We're all creating content in some way.
0:36.8	Do a basic content audit.
0:39.0	Be lean and know what it takes
0:40.6	to build a viable audience and oh so much more.
0:44.3	And the big thing of us watching today's episode
0:46.0	goes to Joe and our sponsors.
0:49.0	The next wave, your chief AI officer,
0:51.4	hosted by Matt Wolf and Nathan Lands
0:53.6	is brought to you by the HubSpot Podcast Network,
0:55.6	the audio destination for business professionals.
0:58.0	Matt Nathan are leading AI creators
1:00.0	in your guiding light in the AI and technology frontier.
1:03.0	AI technology is transforming the way we do business
	...

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