Using Celebrities And Influencers to Promote Your Brand
Wealthy Way
Ryan Pineda
4.9 • 2.2K Ratings
🗓️ 26 October 2023
⏱️ 9 minutes
🧾️ Download transcript
Summary
Use others to build your brand for you...
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About Ryan Pineda:
Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue.
Ryan has amassed over 2 million followers on social media and has generated over 1 billion views online. Starting as a minor league baseball player making less than $2,000 a month, Ryan is now worth over $100 million. He shares his experiences in building wealth and believes that anyone can change their life with real estate investing.
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Transcript
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| 0:00.0 | So I started my social media agency. I started throwing these free events elevator nights, |
| 0:03.6 | which is how I met a lot of people during those. And then the social media agency just took off |
| 0:08.9 | because there wasn't a social media agency. Yeah. Nobody knew what an influencer was. I didn't know |
| 0:12.8 | what an influencer was. I just knew celebrities or people had followings. And if they posted a |
| 0:17.8 | product, it would sell. Yeah. And so I started getting campaigns for postmates and draft kings and |
| 0:23.6 | lift and Uber and so they would come to you and they'd be like, we want so and so to post about us. |
| 0:30.0 | And they would come to us and say, here's money. Who's so and so? Got it. So we picked 99% of |
| 0:36.1 | the time. I picked for them. Oh, right. And so I would then have DJ Khaled or Kim Kardashian or |
| 0:42.9 | Kylie Jenner or Tyga or whoever posts about Fit T Fashion Nova pretty little thing. So consumer |
| 0:50.8 | products or general brands like lift postmates, etc. How, like how did you even build relationships |
| 0:57.6 | with Kim Kardashian? I just paid her. So like, how'd you get in touch or did even pay her? |
| 1:02.4 | Uh, her, we have a mutual friends. Okay. And I told mutual friend, I said, Hey, I'd like to give her |
| 1:09.6 | six figures to do a couple posts about this Fit T. And then I also want to pay her six figures |
| 1:15.0 | to post about Fashion Nova. If you can get me in, I'll give you a percentage of what I pay her. |
| 1:21.2 | Yeah. And he was like, of course. And he's dear friends of them, like been family friends of |
| 1:27.1 | them forever. And a super close with Scott Disick and that whole squad. And so he drove me over |
| 1:32.8 | there to Kris Jenner's house and we sat in the living room. And I brought actual cash with me and |
| 1:38.5 | ready to cash money. And I just to showcase there wasn't enough to pay for the whole thing. But I was |
| 1:42.5 | like, I just wanted to show you how serious I am. Here's a deposit for the first few posts. I would |
| 1:47.5 | like to have all the daughters and sisters, you know, posting. And so I'm happy to spend six |
| 1:53.5 | figures each with each girl. And so then I met with them again and obviously check some wires |
| 1:58.7 | after that. And it's been that relationship. Like, I don't hang out with them. I just pay them. |
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