Using an Offline + Online Combination Approach to Win Over Your Customers

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 7 April 2020

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

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Summary

Dan Antonelli is the president and chief creative officer of New Jersey advertising agency KickCharge Creative, a company that specializes in helping brands redefine themselves and stand out in all the right ways. He is an expert in graphic design and brand marketing who has worked on nearly 400 HVAC brands throughout his journey as an artist, which started when he was just 14 years old. He is also the author of Building a Big Small Business Brand, a critically acclaimed playbook for anything and everything about branding.

In this episode, we talked about branding, SEO, marketing, disruption, design...

Transcript

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0:00.0	And that's the thing, Tommy, too, is you have so many guys, to me, I'm blessed that the people that we do work for, all of them are providing a great service. The problem is that so many of them don't look like they're providing a great service. So when you can marry up the deliverable with the perception, that's when you hit a home run, right? I can do everything. I can make any
0:21.6	company look as amazing as top shelf, everything, right? But when you go ring that doorbell,
0:27.4	it's on you at that point. I can't control what happens after you ring the doorbell, but I can
0:31.0	control everything that happens before that point, and I can get them to believe that you are the
0:35.7	best in your area and that you provide a great service.
0:39.1	So when you marry up providing a great service with having a premium brand expectation,
0:44.1	well then again, that's when it's a home run.
0:45.9	That's when you can get the dollars that you're trying to get.
0:48.3	You know, you see guys hit wall and they're like, I can't get those dollars here.
0:51.1	I can't sell it for that much.
0:52.6	No one's going to pay that much here.
0:57.8	Well, you know what? Have you looked at what you're putting out on the street? Maybe that's part of the problem as to why you can't get the dollars you're trying to get because you don't look like
1:01.3	you deserve to get those dollars. Welcome to the home service expert where each week, Tommy
1:07.4	chats with world class entrepreneurs and experts in various fields, like marketing,
1:12.4	sales, hiring, and leadership to find out what's really behind their success in business.
1:18.4	Now, your host, the Home Service Millionaire, Tommy Mello.
1:27.2	All right, guys, listen, this is an awesome podcast with Dan Antonelli.
1:32.5	He owns a company called Kick Charge Creative, and we discuss everything you need to do to create a brand.
1:39.1	From your truck wraps, your website, to your advertising, and a brand is the first thing that you need to think about.
1:47.4	You need to get your vehicles wrapped.
1:49.4	You need to have a website that kicks butt and you need to send people a message that says,
1:54.6	we're different.
	...

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