How To Boost Your Closing Rate From 25% To 80% With Assignment Selling

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 3 April 2020

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

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Summary

Marcus Sheridan is the founder and president of one of the country’s most successful digital sales and marketing agencies, The Sales Lion, which just merged with IMPACT in 2018. A keynote speaker who delivers talks and inspirational speeches worldwide, Marcus was named one of 20 “Speakers You Don’t Want to Miss” by Forbes in 2017. He is also the author of the hit book “They Ask, You Answer,” Mashable’s “#1 Marketing Book” to read in 2017, and one of Forbes’ “11 Marketing Books Every CMO Should Read.”

In this episode, we talked about content marketing, SEO, marketing strategy...

Transcript

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0:00.0	oftentimes the content is reflective of where they are in the buying cycle.
0:05.7	So there's this stupid myth going around that the attention spans of humans is going down.
0:12.8	It's actually not true whatsoever. We're not goldfish. What's happening is we're less patient than we've ever been.
0:20.0	At the same time, we're potentially more loyal than we've ever been. At the same time, we're potentially more
0:21.9	loyal than we've ever been. So, for example, there's certain websites that people that are listening
0:26.4	to this right now, they go to every day. Why? Because you feel like they'll get you what you want.
0:30.2	They'll give it to you quickly. And that's why you go back there again and again.
0:34.4	And so you have to look at it like, okay, if somebody's just thinking about your product or
0:38.8	service, maybe they only want to watch a quick 90-second video or read an article. But if they're
0:48.2	having a sales appointment tomorrow and you're going out to their house and you're going to
0:51.4	ask them for a check, well, there's a very good chance they'd be more than willing to spend 20, 30 minutes of their time
0:58.1	on a piece of content so as to ensure they don't screw up, right?
1:01.5	Because now we're talking serious, serious stuff.
1:04.3	And so I would say the key isn't so much the vehicle by which you deliver it, right? The key is the value proposition
1:14.7	by which you explain it. Welcome to the Home Service Expert, where each week, Tommy chats
1:22.0	with world-class entrepreneurs and experts in various fields, like marketing, sales, hiring, and leadership to find out what's really behind their success in business.
1:32.5	Now, your host, the Home Service Millionaire, Tommy Mello.
1:41.3	Hey guys, I just wanted to let you know that I had my buddy Marcus Sheridan come on the podcast.
1:48.4	And the book he wrote, They Ask You Answer is absolutely phenomenal.
1:53.6	You're going to get so much out of this podcast.
1:55.5	If you're anything to do with leadership or sales or marketing or communication this podcast is for you i'm telling you
2:04.1	it gives gold nugget after gold nugget on how to set the sale up correctly how to give them
	...

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