Load everything you know about your boss into a persona, name the persona with your boss's name.

Every email they send, if they send you articles, build this persona so that you can talk to it and prepare for that idea pitch.

Boss GPT.

Boss GPT.

So that's just one example of how you customize to your own scenario.

Have I told you we've created what we call affectionately the Taylor Bot?

The Taylor Bot.

I haven't heard about the Taylor Bot.

This is the, it's technically a chat GPT, custom GPT called the Geekwire AI Editor.

Oh, got it.

And it is a hard ass.

I'm sure it is.

Mark Briggs is an author, executive coach, AI strategist, and consultant based in the Seattle

region.

He contributes regular columns to Geekwire, and we've known Mark for many years, dating back to his long-time work as a journalism and media executive in the Seattle region. He thinks about AI deeply and in a practical way, in the simple ways that it can change how we take notes, run meetings, collect and analyze information and make decisions, and those are going to be some of the things that we're talking about today. Hey, it's great to have you here in the office, Mark. It's great to be here, Todd. It's good to see you. Absolutely. So we were talking a little bit beforehand. I think maybe you might be able to give me a little bit of AI executive coaching later on. Yeah, if you're up for it, we can do a mini coaching session. Yeah.

And we'll find out if there's areas of improvement for you. Oh, trust me. Always room for improvement.

And I was thinking this would be cool in part because people out there can maybe answer the questions

themselves. Right. And you want people to respond to them, obviously, but they can sort of go through the regime

on their own.

So first off, give us a sense for how AI is fitting into your executive coaching practice

these days.

And maybe as part of that, tell us what kinds of executives you coach and the challenges

...