It's funny. So this creative agent that we launched this week, which is designed to produce ads for Amazon, I've actually started to integrate it into my own personal workflow. I'll give you a few examples. While rehearsing for my keynote, I found myself saying the script over and over and over again and decided to just

upload it and ask the creative agent to output an audio file in the style of Steve Jobs.

And it did a remarkable job. And then on my flight on the way, I just found up, like, listening to my own talk track,

like read to me, putting the emphasis in the right, you know, places.

And so about three minutes before the end of your speech, it prompted you to say one more thing.

One more thing, yes.

Yes, exactly.

So now I just got to come up with that one more thing.

Welcome to Geekwire from Geekwire.com in Seattle. I'm Todd Bishop. Our guest today is Jay Richmond.

He is vice president of product and technology at Amazon. He previously worked on ad and creator tools at

Spotify, and he now leads the creative technology team at Amazon that's developing all sorts of

creative tools for advertising, including new agentic AI systems that change how advertising is made.

Jay, welcome to the show. Thank you. Thank you. Appreciate you having me.

Yeah, thanks for having me in. We are on location here at Amazon headquarters in Seattle, but

you're not based here. You're based in New York. I'm based in New York, yes, but I've been

welcome to sunshine here in Seattle. It's like this all the time. Oh, so I hear. So you're here in part,

I know, for the Amazon Accelerate conference, which is a big seller conference that takes place. And part of what I want to talk to you about is some of your team's new offerings that are going to be highlighted at this conference in downtown Seattle this week. But I thought I'd start by asking you sort of big picture about your history, because I know you have a really interesting

history in all sorts of media. And you actually started developing applications for the Palm Pilot.

Am I right?

It's just another way of outing me as being old.

So you can get into this a little bit, but I want to ask you about it in the frame of reference of what's happening today.

So you were developing an app for Weight Watchers back before there was wireless capabilities on mobile devices.

...