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The Game with Alex Hormozi

Use THIS to Increase Sales "ACTUALLY" | Ep 171

The Game with Alex Hormozi

Alex Hormozi

How To, Entrepreneurship, Business, Education

4.94.8K Ratings

🗓️ 19 December 2019

⏱️ 19 minutes

🧾️ Download transcript

Summary

"The best salespeople have conviction. If you can bring that conviction to the table, they will feel it." Today, Alex (@AlexHormozi) discusses the importance of conviction in sales and how to maintain it even when facing potential failure. He emphasizes the need to compare alternatives and sell in the mind against them.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:58) - Lack conviction, need to believe in results for sign up.

(2:23) - How to maintain conviction with potential failure?

(4:01) - Highest conviction leads to highest closure

(6:36) - Script doesn't matter, conviction does.

(11:05) - Increase closure by analyzing alternatives to signing up.

(16:11) - One favorite close: "fair enough."

Follow Alex Hormozi’s Socials:

LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Transcript

Click on a timestamp to play from that location

0:00.0

Mozination real quick, if you are a business owner that has a big old business and wants to get to a much bigger business,

0:06.1

going to $50, $100,000 plus we would love to talk to you.

0:09.5

And if you like that or would like to hear more about it, go to acquisition.com and you can plan anywhere on the page

0:14.3

and talk to one of our team and see if we can help you get there.

0:17.7

What's going on everyone?

0:18.7

Happy Monday. Hope you guys had a media meals weekend.

0:23.3

So we just got off the launch for that for you meals, which went amazingly well.

0:28.1

Just super proud of the team.

0:29.1

Like, I went off without a hitch, 18 months of prep and I'm just super excited to have that out.

0:34.1

Now, what I wanted to talk about was sales, right?

0:38.1

And this is probably the number one thing that I see that increases closing percentages.

0:43.1

And so if there's anything that you ever take from any of the sales messages, this may be one of the most important ones.

0:49.1

All right.

0:50.1

And it has to do with belief.

0:53.1

And what I mean by that is if I'm looking at a salesperson and I'm trying to analyze how they're doing,

0:57.1

typically I'm not going to start with the typical hand to hand comp, right?

1:00.1

Overcoming obstacles, the typical drilling.

1:03.1

That's stuff's important and you have to have the fundamentals.

1:05.1

But it's not like once someone has repeated that, they're an experienced salesperson.

1:08.1

They've sold plenty of times and you, if you're selling for your business, you probably know the fundamentals, right?

1:14.1

Or hopefully you should.

1:15.1

But the thing is and the thing that happens is that you lack this one thing and that one thing is conviction.

...

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