Real World In-The-Trenches Sales Tactics [That work] | Ep 170

The Game with Alex Hormozi

Alex Hormozi

Education, Entrepreneurship, Business, How To

4.9 • 4.8K Ratings

🗓️ 5 December 2019

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

"Consider the alternatives. You can't expect the same if you change the variables.” Today, Alex (@AlexHormozi) talks about some of the most used sales tactics he learned in the trenches, including using the phrase "just how we've always done it" and asking customers which product they prefer. He also emphasizes the importance of having conviction in your service or product and believing in your vision in order to be successful in sales.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:26) - People need to see others do it before they comply.

(5:22) - Asking what someone wants is the easiest way to sell.

(6:55) - Changing variables changes outcomes, the most important sale.

(9:28) - Conviction is key in the sale between you and your service.

(11:58) - Conviction comes from considering alternatives.

(15:18) - Belief in your service overcomes excuses, leading to success.

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Transcript

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0:00.0	Real quick, you guys already know that I don't run any ads on this and I don't sell anything.
0:04.6	The only ask that I can ever have are you guys that you help me spread the words.
0:07.8	We can have more entrepreneurs, make more money, feed their families,
0:10.9	make better products, and have better experiences for their employees and customers.
0:14.9	The only way we do that is if you can rate and review and share this podcast.
0:19.4	The single thing that I have to do is leave review.
0:21.9	I'll take you 10 seconds or one type of the thumb.
0:23.9	It would mean the absolute world to me.
0:25.2	More importantly, it may change the world of someone else.
0:28.5	Hey, what's going everyone?
0:29.5	Happy Wednesday.
0:30.6	Hope you are enjoying your Wednesday or whatever day you are listening to this or watching this.
0:37.2	I wanted to go back to some in the trenches sales stuff.
0:41.7	I was on my mind and I haven't talked about sales in a while and I do love talking about sales.
0:46.9	And so what I want to do is tell you some of the most used,
0:50.1	kind of greatest hits in the trenches,
0:53.1	overcomes and kind of selling situations that I learned the hard way.
0:59.4	Part of this came from the whole Alan project that we have right now,
1:02.8	which is our software that works leads.
1:06.1	People self-report their closing percentage.
1:09.6	So this we have reports for how much people say they close.
1:12.6	So they say they close 51% of people walk in the dorm.
	...

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