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Podcasting Made Simple

Use This Secret to Grow Your Podcast Listenership | Dan R Morris

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5671 Ratings

🗓️ 3 January 2023

⏱️ 16 minutes

🧾️ Download transcript

Summary

Send Us a Text Message MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/208 There are people who already love your podcast; they just don't know it exists yet. Growing your podcast audience is hard if you just wait for them to find you. But when you control who learns about your podcast and are able to find the people who really want to share it, you change the narrative. In this episode, Dan R Morris shares his effective strategy for growing your audience by finding your future fans instead ...

Transcript

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0:00.0

You're listening to Podcasting Made Simple, where we deliver weekly masterclass episodes

0:09.8

that help podcast hosts and podcast guests elevate their podcasting game.

0:14.2

I am your host, Alex San Felipe.

0:16.7

Today's episode features audio from a session of the latest PodPro's quarterly event.

0:21.3

To learn more about the speaker in this episode, along with other helpful resources,

0:25.2

including the video version of this episode and links to attend next quarter's event,

0:29.8

please visit podpros.com slash 208.

0:33.2

And now please enjoy today's episode.

0:40.6

Hey, this is Dan Morris with the Tracing the Path podcast, which is a narrative

0:45.8

history podcast.

0:48.2

And today we're going to talk about marketing your podcast when you don't have people

0:53.4

that you interview who can send out emails to their lists that they were recently on your podcast.

0:58.1

And a lot of the times when we're researching marketing podcasts, that's the kind of information that I find is how to find the right guests, how to get them to promote you and all that kind of stuff.

1:08.1

Well, that's all good.

1:09.6

But when you have a narrative podcast, there aren't those

1:12.2

things. You can't leverage non-guests. So you have to come up with some creative ideas to find

1:17.8

people interested in what you're saying. So that is the crux of what we're discussing today.

1:22.7

And I will say that what we're about to talk about is appropriate for all podcasts. It doesn't really

1:29.2

matter if your narrative or fiction or nonfiction. It won't matter. And you'll see that as we go

1:33.4

through that that won't matter whatsoever. So we're going to go through, I believe, four different

1:39.8

tools that I use. And then I'll try to mention a couple of the alternatives, although everything

1:45.4

that I'm going to talk to you about is free up to a certain level, and then we'll even discuss

...

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