How Podcast Guests Can Sell Without Sounding Salesy | Sara Lohse

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5 • 671 Ratings

🗓️ 27 December 2022

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

Send Us a Text Message MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/207 Guesting on podcasts is an art and one that can boost your business if done well. In this episode, podcast executive producer Sara Lohse shares her best practices for selling yourself on podcasts without sounding like you're selling anything at all. You'll learn to become a better guest who shares valuable information instead of selling yourself. Get ready to learn to lead with value instead of a sales pitch! MORE FRO...

Transcript

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0:00.0	You're listening to Podcasting Made Simple, where we deliver weekly masterclass episodes
0:09.8	that help podcast hosts and podcast guests elevate their podcasting game.
0:14.2	I am your host, Alex San Felipe.
0:16.7	Today's episode features audio from a session of the latest PodPro's quarterly event.
0:21.3	To learn more about the speaker in this episode, along with other helpful resources,
0:25.2	including the video version of this episode and links to attend next quarter's event,
0:29.8	please visit Podpros.com slash 207.
0:33.2	And now please enjoy today's episode.
0:40.5	Hi, Bob pros.
0:41.9	Selling yourself on a podcast and using podcast guesting to grow your business
0:45.4	comes down to only three things.
0:48.0	Knowing your audience, knowing your message, and having a valuable call to action.
0:53.8	Notice that none of these things
0:55.5	is having a sales pitch. As the executive producer of a podcast, I have seen the best and the
1:01.4	worst of podcast guests. And what I found is that the best ones have these three things in common,
1:07.5	and the worst ones are leading with a sales pitch. Podcasts are one of the top
1:12.3	marketing tools right now, and people in all different industries all across the world are
1:17.8	using podcasts to grow their business. So how do you do that without a sales pitch? I am so glad you
1:25.2	asked. So let's go through a few best practices and how you can master each one to grow your business through podcast guesting.
1:34.1	So number one, knowing your audience.
1:37.4	Now, this means knowing your audience and knowing the audience of the podcast you want to get on.
1:43.6	You need to do your homework.
	...

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