Welcome to Darren Daily on demand, your most trusted resource to help you become better every day.

Here's your success mentor Darren Hardy.

Do you think that you've mastered the art of leadership just because you read

Sun sues art of war? Do you think carrots and sticks are the alpha and the

omega of motivating people.

It's time to ditch these antiquated playbooks.

Let me show you how behavioral economics can help nudge your team towards excellence

and turn you into the Jedi Master of Leadership.

So let me tell it to you straight.

People aren't always rational.

Behavioral economics, the love child of psychology and economics teaches us just that.

Forget the old school economic theory that suggests that you treat humans like perfectly

logical robots.

Your team members are more like Homer Simpson than Spock. So how do you your team

than Spock. So how do you lead a team of Homer's?

Let's take O-power for example. The energy company simply nudged consumers by showing them how their energy use compared to their neighbors.

No discounts, no penalties, just a nudge.

The result, a significant drop in energy consumption.

Your first nudge, use social proof to your advantage. Instead of dictating change,

show how everybody else is already doing what it is that you want them to do. It's brilliant.

It works at home with your kids as well.

Remember the Save More Tomorrow program?

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