What's up guys? Welcome back to another episode of the Rock Your Brand podcast and today we have some well some urgent news that we have to share and if you missed it well this is going to be very very important because what we're about to share with you at see announced probably

around a month ago maybe a little bit longer, and they are updating their search

invisibility as far as what they are going to, they don't want to say penalize but we're going to say they are going to, they don't want to say penalize, but we're going to say they're going to penalize you if you don't do some of these things.

Now one of them is very obvious that we're going to share with you that everyone should do like immediately unless you don't want to show up in

search because they are going to be suppressing and it says it clearly they're in

the documentation.

So what we wanted to do today is just kind of do this

as a reminder for you.

So this way here we can make sure that we get everything

dialed in and we can give ETSI what they're telling us that they want but also try to understand what does this mean for the algorithm is it changing is there going to be a major update that's going to happen at 11.59, you know, PM at night, the night before October 1st.

Is that, is that what's going to happen?

I don't know.

But I can tell you this, we're going to make sure that we have everything every checkbox that we can that they're telling us to do we're going to do and there's some things that we have to do moving forward that they're telling us they're also going to be looking at inside of the algorithm.

So with that all being said, we are going to go through the seller handbook that they went through and

released all of these updates and all of these things

that are going to be happening. We're going to go through them, but there's a few of these that

are just super obvious and we're going to make sure that you guys understand them and show you what we're going to be doing.

So let's get into it, Chris. I think we got a we got a dig in here so this way here we can we can share exactly

what we're talking about here so

Chris before I do though what is I guess what is your thoughts do you think that

this is going to be an algorithm change that hasn't happened yet?

Has it somewhat happened maybe behind the scenes?

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