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Daily Inspiration: The Steve Harvey Morning Show

Uplift: Workforce development. They help companies: Upskill employees for career advancement.

Daily Inspiration: The Steve Harvey Morning Show

iHeartPodcasts

Society & Culture, Religion & Spirituality

4.82.3K Ratings

🗓️ 20 September 2025

⏱️ 31 minutes

🧾️ Download transcript

Summary

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Brenda Johnson.

CEO of Collaborative Training Company (CTC)


🧩 Main Topics Covered 🏢 What CTC Does

  • CTC is a professional services consulting firm focused on workforce development.
  • They help companies:
    • Upskill employees for career advancement.
    • Support new hires, especially those without traditional corporate experience.
    • Define what “fit” means in their organization and help new hires acclimate.

👥 Not a Staffing Firm

  • CTC does not do individual job placement or talent coaching.
  • They work with companies after hiring to ensure employee success and retention.
  • They partner with organizations that provide individual coaching.

🧠 Bridging the Corporate Culture Gap

  • CTC helps new hires from non-corporate backgrounds (e.g., warehouse, retail) adjust to corporate environments.
  • They use mentorship programs and employee resource groups to support retention.

🤖 AI and the Future of Work

  • Brenda sees AI as a tool, not a replacement for human creativity.
  • She emphasizes the importance of adding a personal touch to AI-generated work.
  • AI may replace some jobs, but it also creates new roles in programming, maintenance, and oversight.

🎓 Rethinking the Four-Year Degree

  • Many companies are removing degree requirements to widen their talent pool.
  • Brenda helps companies:
    • Reevaluate outdated job descriptions.
    • Focus on skills-based hiring.
    • Identify core competencies rather than relying on degrees.

🌍 Diversity, Equity, and Inclusion (DEI)

  • Brenda challenges the narrow view of DEI as only race and gender.
  • She expands the definition to include:
    • Neurodiversity (e.g., autism)
    • Generational diversity
    • Accessibility needs
    • LGBTQ+ inclusion
  • She stresses that companies that embrace true diversity will thrive, while those clinging to outdated models may struggle.

💡 Key Takeaways

  • Mentorship and support are critical for retention and success.
  • AI is a complement, not a replacement, for human insight.
  • Skills-based hiring is the future—degrees are not always necessary.
  • True diversity is broad and essential for business success.
  • Systemic change requires questioning legacy practices and recruiting strategies.

🔗 Contact Info

  • Website: ctcdui.com
  • LinkedIn: Collaborative Training Company

#SHMS #STRAW #BEST #AMI

See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

This is an IHeart podcast.

0:04.6

Hi, I'm Roshan McDonnell.

0:06.4

I host the weekly Money Making Conversation Masterclass show.

0:09.3

The interviews and information that this show provides are for everyone.

0:12.9

It's time to stop reading other people's success stories and start living your own.

0:17.4

If you want to be a guest on my show, please visit our website, Moneymakingconversations.com,

0:23.5

and click the be a guest button. Press submit and the information will come directly to me.

0:28.7

Now, let's get this show started. My guest is on hold. She is the CEO of the Collaborative

0:34.6

Training Company, CTC, an Atlanta-based management and professional services consulting firm founded in 2018.

0:43.6

The Collaborative Training Company is a professional services consulting firm.

0:48.9

They support human resources, business units by designing and delivering customized workshops that increase employee

0:56.9

retention, which is very important.

0:59.8

Please welcome to Moneymaking Conversation Masterclass, Brenda Johnson.

1:03.2

How you doing, Brenda?

1:05.0

I'm good, Rashon.

1:06.4

So finally I have you on your show.

1:08.5

Tell everybody, I know I read it in the intro but tell everybody in

1:11.2

Laman terms what exactly does your company does a collaborative training company

1:17.7

For sure and thank you for the opportunity to be on the show

1:20.6

So we work in the space of kind of what we call workforce development which is generally connecting talent to jobs, jobs that are sustaining,

1:29.1

that have a career pathway, that, like, you could actually support your family with these jobs.

1:34.5

What I do, a piece of it is learning and development, professional development.

...

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