Updating Old Blog Posts for Big Traffic Gains - Part 2

The Blogging Millionaire

Brandon Gaille - CEO of The Blogging Millionaire Media Network

Technology, Blogging, Marketing, Business

4.7 • 742 Ratings

🗓️ 24 February 2022

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

Here are the links mentioned in this episode.

RankIQ's SEO Toolset for Bloggers:
https://www.rankiq.com/

Special show notes post with video screencasts walking you through how to quickly identify the posts that need to be updated first:
https://www.rankiq.com/update-old-blog-posts-seo/

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, this is Brandon. I have a quick question for you. Have you been frustrated with your Google
0:06.8	traffic lately? There's an SEO tool set built just for bloggers called Rank IQ that can help.
0:14.4	Instead of having to spend hours upon hours trying to find a keyword that you think you can rank for,
0:23.4	rank IQ gives you a list of the lowest competition, high traffic keywords in your niche, and they are all clear winners. Whether you are a new
0:31.0	blogger or a veteran pro blogger like me, Rank IQ will take your Google traffic to a whole new level. Go to rank
0:40.3	IQ.com to get started today. Welcome to the Blogging Millionaire podcast, where we teach you the latest
0:51.1	traffic building and income boosting growth hacks to take your blog to the next level.
0:55.8	And now here's your host who gets 5 million monthly visitors from over 100,000 first page Google
1:02.8	rankings, Brandon Gaylee. Today, I will teach you how to identify and prioritize which blog posts to update. Let's get right into the teaching.
1:17.3	I group my old blog post into four quadrants. If you've read the seven habits of highly
1:24.0	effective people, you will recognize the four quadrant approachoddrate approach. Quadrant one is the
1:30.0	most important and quadrant four is the least important. For a post to be classified as an old post,
1:38.3	it must have been published at least 12 months ago. A newly published post needs about 12 months to get to its peak position in Google.
1:47.9	You do not want to make any changes until this period is over. We will start with quadrant 4.
1:55.9	This quadrant is for post with insignificant traffic.
2:05.8	You should never spend time updating zero-traffic blog post.
2:12.0	A zero-traffic blog post has not received any Google traffic in the last 12 months.
2:15.1	The majority of these posts are lost causes.
2:20.2	These zero-traffic posts often target out-of-reach high-competition keywords, or they are focused on commercial intent keywords where Google is not ranking
2:26.4	informational blog post on the first page. The only situation where you should update an old post
2:33.2	that currently does not get traffic
2:35.1	is if you used to rank high and receive traffic from Google in the past.
	...

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