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The Blogging Millionaire

Updating Old Blog Posts for Big Traffic Gains - Part 1

The Blogging Millionaire

Brandon Gaille - CEO of The Blogging Millionaire Media Network

Technology, Blogging, Marketing, Business

4.7742 Ratings

🗓️ 15 February 2022

⏱️ 14 minutes

🧾️ Download transcript

Summary

Today, I begin a series that will teach you how to strategically update your old blog posts to improve your rankings and maximize your income per post.

Here's the link to the RankIQ SEO toolset for bloggers:
https://www.rankiq.com/

Special show notes post with video screencasts walking you through how to quickly identify the posts that need to be updated first:
https://www.rankiq.com/update-old-blog-posts-seo/

 

 

 

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, this is Brandon. I have a quick question for you. Have you been frustrated with your Google

0:06.8

traffic lately? There's an SEO tool set built just for bloggers called Rank IQ that can help.

0:14.4

Instead of having to spend hours upon hours trying to find a keyword that you think you can rank for,

0:23.4

rank IQ gives you a list of the lowest competition, high traffic keywords in your niche, and they are all clear winners. Whether you are a new

0:31.0

blogger or a veteran pro blogger like me, Rank IQ will take your Google traffic to a whole new level. Go to rank

0:40.3

IQ.com to get started today. Welcome to the Blogging Millionaire podcast, where we teach you the latest

0:51.1

traffic building and income boosting growth hacks to take your blog to the next level.

0:56.2

And now here's your host who gets five million monthly visitors from over 100,000 first page Google rankings, Brandon Gaylee.

1:07.4

Today, I begin a series that will teach you how to strategically update your old blog post

1:13.0

to improve your rankings and maximize your income per post. Orbit Media's latest blogging survey

1:20.6

revealed that bloggers who update old posts get 270% more results than bloggers who do not update their old post.

1:30.3

Back in 2017, only 53% of bloggers updated at least one old blog post per year.

1:38.3

And this year, that percentage has increased to 71%.

1:43.3

While more bloggers are updating their old post, most of them

1:48.2

do it the wrong way. This can lead to little to no traffic gains and in some cases major traffic

1:56.1

losses. Over the next couple of weeks, I will teach you the growth hacks that I use to get significant

2:02.9

traffic gains from strategically updating my old blog post.

2:08.1

Let's start off by answering the question of, why does updating an old post that is already

2:14.6

ranking take priority over writing a new post.

2:18.9

First and foremost, it takes less time because you already have completed the research

2:24.5

and have existing edited content. The orbit study I mentioned earlier found that almost

2:30.3

60% of bloggers spend between three to six hours on a new blog post. It only takes just

...

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