Updating Old Blog Posts for Big Traffic Gains - Part 3

The Blogging Millionaire

Brandon Gaille - CEO of The Blogging Millionaire Media Network

Technology, Blogging, Marketing, Business

4.7 • 742 Ratings

🗓️ 2 March 2022

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Here are the links mentioned in this episode.

RankIQ's SEO Toolset for Bloggers:
https://www.rankiq.com/

Special show notes post with video screencasts walking you through how to quickly identify the posts that need to be updated first:
https://www.rankiq.com/update-old-blog-posts-seo/

Ad Inserter WordPress Plugin
https://wordpress.org/plugins/ad-inserter/

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, it's Brandon. I'd like to ask you a question. Are you wanting to update your old blog post,
0:07.2	but you just don't know what type of extra content will move you up in the rankings?
0:13.0	Rank IQ's content optimization tool can help. Their AI-powered writing assistant tells you what you need to cover in your post so that
0:23.3	you can add the extra content that Google loves. In just 30 minutes, you can optimize an old post
0:30.9	and put it in position to move up higher in the rankings. Visit rank IQ.com to start using their content optimizer tool today.
0:44.2	Welcome to the blogging millionaire podcast, where we teach you the latest traffic building
0:49.1	and income boosting growth hacks to take your blog to the next level.
0:53.5	And now here's your host who gets
0:55.2	five million monthly visitors from over 100,000 first page Google rankings, Brandon Gaylee.
1:04.7	Today, I will teach you how to optimize post for maximum ad income that does not include adding more content.
1:12.9	I will cover that in the next episode.
1:15.8	While we usually have to wait months before seeing more Google traffic from updating older
1:21.1	posts, the impact to your ad income is immediate.
1:25.5	Two years ago, I individually optimized all of my high traffic posts for maximum ad income.
1:32.8	Most of the post instantly saw ad income increase from 20 to 90%.
1:39.1	This was one of my all-time greatest time investments in my blog, and it helped push my yearly ad income over seven
1:46.5	figures. In the previous episode, I taught you how to classify your old blog post into four
1:53.3	quadrants so that you can prioritize which posts to update first. Here's the quick summary of the four quadrants.
2:02.6	Quadrant number one includes posts losing Google traffic in the last 12 months, known as organic content decay.
2:11.6	These posts are more important because they have received significant traffic in the past. They are also urgent due to the fact that they are losing traffic.
2:23.3	Quadrant number two includes post ranking number four or lower for their target keyword and have received traffic over the last 12 months.
2:35.0	They are either maintaining or increasing in Google traffic.
	...

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