Welcome to the sports motivation podcast. It's your host, Niyosobo. Today's another episode of Up on Game where I introduce you to some tool resource that is valuable for me and that I believe that you should have. All right. So listen, no matter you're an athlete, business owner, you have to be able to market yourself. All right? No, what does marketing mean? It means attracting

potential clients, customers, etc., or positioning yourself in a way that makes you attractive

to the people who you want to find you attractive. So if you are in business, you want your

customers, potential customers, to view you in an attractive way, and then, of course, later you can sell

them, product, services, et cetera. And so this is very, very much a skill and an art that must be

developed. You can have the best product or service in the world, but if nobody knows about it,

you're going to really struggle. And so the question becomes,

how do you do that? Now, much like anything that's complex in this way, there are strategies, yes,

but what's most important is to understand the psychology or the mindset and philosophy behind the

strategy. So there's marketing tips for days, right? And there's a lot of resources

you can use for that, podcast, et cetera. They give you little clips, tips, tips, boom, boom.

But I'm telling you, some of the most powerful ideas that I've generated that have led to tangible

results, hundreds of thousands of dollars, all organically,

started from this podcast.

The ideas came from books that I read that absolutely changed the way that I looked at

running a business, marketing, human psychology, understanding the mind, et cetera.

And so what I want to do right now

is share with you what two of those books are. All right? So if you are a business owner,

these are two books you absolutely must read. And guess what? If you're an athlete and you don't

consider yourself a business owner, if you don't consider yourself a business,

you bullshit.

Two books you must read, all right?

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