Mailchimp would like to talk to you about customers.

A customer is what happens when marketers fail to personalise their marketing,

grouping customers with very different behaviours into one tangled mess.

But with MailChimp, marketers can use real-time behaviour data to personalise every email for every customer.

So get MailChimp and turn your customers into customers.

Into it MailChimp, the number one email marketing and automation brand.

Based on customer numbers, for verification email, advertising at MailChimp.com.

It's Rico Daily. I'm Adam Clark Estes.

And if you're someone who uses Spotify, the arrival of December is a big deal.

It's not just because you can finally listen to all your favourite Christmas music

without the judgement from the never before Thanksgiving people, though that's certainly part of it.

But December is a big deal in the Spotify world because of Spotify wrapped.

It is that time of year again, my friend's Spotify wrapped has just dropped.

I listen to 561 different artists, but one runs stood out.

My top artist, the gold man, Kanye Westbro, top 0.5% of listeners this year, bro.

So Spotify wrapped is this global sensation that like clockwork goes viral.

Meet Kelly Powell, who recently wrote about this fun-filled tradition for Vox.

Spotify shares user data about how much music they listen to, what music they listen to most,

and sort of quantifying that into statistics.

She's here to help us unwrap Spotify wrapped.

So, Kelly, where do we begin?

Back in 2017.

...