The highs and lows of the "creator economy"

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Science, Technology, Society & Culture

4.6 • 1.3K Ratings

🗓️ 8 December 2021

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

Vox's Rebecca Jennings talks with Taylor Lorenz, tech culture reporter for the New York Times, about the creator economy: what it is, who's in it, and why more people are paying attention to it. They also talk about the hidden toll of running your own individual media company, the elusive term "cheugy," and the perils of reporting on internet culture and becoming (as Taylor occasionally has) part of the story. Host: Rebecca Jennings (@rebexxxxa), senior correspondent, Vox Guest: Taylor Lorenz (@TaylorLorenz), technology reporter, New York Times References: "For Creators, Everything Is for Sale" by Taylor Lorenz (New York Times; Mar. 11) "The sexfluencers" by Rebecca Jennings (Vox; Oct. 28) "my boss is an app and I owe it money" by @prophethusband (Mar. 23, 2018) "The D'Amelio kids are not all right" by Rebecca Jennings (Vox; Sept. 14) Chasing Cameron dir. Brandon Ayres (Netflix; 2016) "NFTs Weren't Supposed to End Like This" by Anil Dash (The Atlantic; Apr. 2) "What Is 'Cheugy'? You Know It When You See It" by Taylor Lorenz (New York Times; May 3) "What is cheugy? Here are 10 ways to know if you fit the description" by Alexander Kacala and Miah Hardy (The Today Show; May 6) Enjoyed this episode? Rate Vox Conversations ⭐⭐⭐⭐⭐ and leave a review on Apple Podcasts. Subscribe for free. Be the first to hear the next episode of Vox Conversations by subscribing in your favorite podcast app. Support Vox Conversations by making a financial contribution to Vox! bit.ly/givepodcasts This episode was made by: Producer: Erikk Geannikis Editor: Amy Drozdowska Engineer: Paul Robert Mounsey Deputy Editorial Director, Vox Talk: Amber Hall Vox Audio Fellow: Victoria Dominguez Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Mailchimp would like to talk to you about customers.
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0:26.7	Based on customer numbers for verification email, advertising at MailChimp.com.
0:34.7	It's Rico Daily, I'm Adam Clark Estes.
0:37.9	As we've been holed up at home during the pandemic, we've turned to social media
0:42.0	for entertainment, for connection, and for doom scrolling.
0:46.4	As a result, platforms like TikTok have achieved massive popularity,
0:50.3	and so has the phenomenon of influencers.
0:53.7	Recently, Taylor Lorenz from The New York Times joined Vox's Rebecca Jennings
0:57.9	for an episode of Vox Conversations.
1:00.3	They talked about the creator economy and why it's so important.
1:03.5	Also, a play-by-play history of the word Jugi.
1:07.4	So, without further ado, here's Vox Conversations.
1:11.3	Is trying to get internet famous, worth it?
1:16.8	I'm Rebecca Jennings, and I write about internet culture for Vox.
1:20.4	And today, I'm your host for Vox Conversations.
1:31.0	When I used to tell people that I'm a journalist who covers TikTok,
1:34.7	most of the time, they reacted with something like, what?
	...

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