As a person who hosts a television show and a podcast, I am on the receiving end of lots of pitches.

Many of them are really bad or off base. You would be surprised how often we

get pitched men or non-latino women for a show that is called Latina to Latina. But in this

overflowing inbox, every now and then a pitch pops out. That was the case the first time I heard

from Lisette Rios, the founder of

Sheik influence. She's the one who booked her client, Julisa Prado, for us, one of our very

favorite interviews. That interview, the three of us, crammed into a tiny New York City hotel room

crying together was the start of a beautiful friendship. Lissette knows a thing or two about being stuck, but she also knows how to position people

and brands so that they can get unstuck.

Lisette, thank you so much for taking the time to do this.

Oh my gosh.

No, thank you.

It is a deep, deep honor to be speaking with you. And also be on this side because so much of what I do is always to get my client's interviews and kind of in the media. So this is an honor.

We're going to talk about how this all came together because I think it is important. But first, can you tell me about a timely set in your own life when you

felt stuck? There have been many, but I think the most prominent one was when I was making the

jump from my corporate career to launching chic influence. And it took so long to make that

decision for a variety of different reasons. One, as a woman, second as a Latina,

and someone at a very young age on paper had great success. Originally from Miami and I come from

Cuban background and I knew that I had to come to New York if I wanted to work on the biggest and

best beauty brands. And it was great because I had an incredible to New York if I wanted to work on the biggest and best beauty brands.

And it was great because I had an incredible job at one of the largest PR conglomerate companies.

So it opened up my world to working with the Unilevers and the Procter and Gambles of the world working on campaigns like Pantene and Cover Girl.

...