UNREASONABLE HOSPITALITY: The Power of Giving People More Than They Expect

The Next Big Idea

Next Big Idea Club

Social Sciences, Society & Culture, Education, Science

4.4 • 1.3K Ratings

🗓️ 21 September 2023

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

When he was 26, Will Guidara took the helm of a middling brasserie in New York City called Eleven Madison Park. A decade later, it was named the best restaurant in the world. How did he pull off this unprecedented transformation? By practicing unreasonable hospitality. Host: Caleb Bissinger Guest: Will Guidara Book: "Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect"

Transcript

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0:00.0	LinkedIn presents.
0:06.3	I'm Rufus Griskem, and this is the next big idea.
0:10.3	Today, the remarkable power of giving people more than they expect.
0:30.5	And entrepreneur turns a floundering business into a globally recognized brand.
0:39.0	Don't you love stories like that?
0:41.0	Well, you're about to hear one.
0:43.3	Except the entrepreneur you're going to meet is unusual.
0:46.8	He didn't invent new products or markets.
0:49.2	He accomplished incredible success with a decidedly low tech innovation.
0:54.4	He created a culture of customer service that was so over the top
0:59.2	it bordered on unreasonable.
1:01.9	Here's our producer, Caleb Bissinger, to tell you more.
1:06.1	This was a big summer for me.
1:08.5	After 13 years together, my girlfriend and I eloped.
1:13.3	We got married just the two of us at nine o'clock on a Thursday morning at a
1:18.1	courthouse in Santa Barbara.
1:21.3	The night before we ate dinner at a local hotel, our waiter was this cheerful,
1:26.1	young guy named Elvis.
1:28.6	When he asked what brought us to town, we told him we're getting married tomorrow.
1:33.0	And he goes on a Thursday.
1:36.0	And we're like, yep, at the courthouse nine a.m. just the two of us.
1:40.1	He said he thought that was cool and he wished us good luck.
	...

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