You're listening to the Creating a Brand podcast where we deliver weekly masterclass interviews on topics to help you make your first or next step in business the right one.

I'm your host, Alex San Felipe.

Every entrepreneur is at the very least curious to learn more about how Amazon

has accomplished so much over the years. Today's episode will uncover just that. My guest is Bill

Carr, and as the prior vice president of digital media at Amazon, Bill has launched and managed

the company's global digital music and video businesses, including Amazon Music, Prime Video, and

Amazon Studios. In this episode, Bill will be Music, Prime Video, and Amazon Studios.

In this episode, Bill will be sharing insights, stories, and secrets from inside Amazon that he learned in is more than 15 years with the company.

For links to resources that will be mentioned during this episode, please visit CreatingAbrand.com slash 083.3.

And now let's learn more about how Amazon has been able to accomplish so much.

Here's my conversation with Bill Carr.

Bill, welcome to the Creating a Brand podcast.

So excited to have you with us today.

So pleased to be here.

Thanks for having me on, Alex.

Absolutely.

I have to say it's really great to finally talk to somebody who has worked in upper management at Amazon.

I think you're going to provide some insights that many of us have wondered for a long time about.

And I'm sure that anyone who meets you has just a thousand questions. Am I right?

Yeah, they all tend to ask one of the same questions, which is, how does Amazon do it?

Right.

And I think that we're going to – this book, first off, working backwards, I think covers a lot of that.

...