This is the sales gravy podcast.

I'm Jeb Blunt, best-selling author of fanatical prospecting and sales EQ, and I'm here to help you open more doors, close bigger deals, and rock your commission check.

This episode is part one of a conversation that I have with Patrick Tinney, who is the author of Unlocking Yes and a negotiation strategist and expert on how to negotiate and in particular how to negotiate in sales.

Every salesperson deals with negotiation and I think you're going to love

this conversation I have with Patrick. Before we get started though, I want to share with you

my excitement for my brand new book objections. There are very few one-size-fits-all solutions in

sales. Complex sales are different from one call closes. Calling on a business is different

from selling directly to individual consumers. You see, in sales context matters. There's

little black and white. Every prospect, sales conversation, territory, company, and product are

different. But there's one exception, and that's objections. As a sales professional professional you face objections and the potential for

objections no matter your unique situation you see objections don't care about who you are what you

sell where you work where you live if your cell cycle is long or short complex or transactional

objections don't care how your day is going or if you're new to sales or a veteran you see there's

democracy in objections it's a shared reality for every sales professional to the brutal truth

is one that you already know you're going to get objections and you need to learn how to get past

objections and that's exactly why i wrote this book, Objections, the ultimate

guide to the art and science of getting past no. And I guarantee it's like no other book you've

ever read about the subject of objections. So do yourself a favor. Go right now to Amazon or

Barnes & Noble and pick up my brand new book objections. I guarantee that this will be the one book

that will help you make more money this year. Now, here's part one of my conversation with Patrick

Tinney on sales negotiation strategies. Hi, I'm Jeff Blood, author of fanatical prospecting

in sales EQ and welcome to another episode of Salesmasters.

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