Today we embark on an exploration of a topic that's igniting a global transformation,

the economy of well-being.

We are excited to welcome Chris Brown, head of the WHO European Office for Investment for Health and Development,

a remarkable guest who already for a, has been at the forefront of this

movement. By the end of this episode, we hope to have given you an understanding of the concept

of economy of well-being, of the limitations of relying solely on current economic tools,

and of the need for diversity of voices in decision-making

in shaping the economy and the world around us.

I'm Milka Sokolovich, your host.

Joining us today is Fraser Goodwin,

the Senior Communications and Adv and advocacy manager at the European

Public Health Alliance who will lead us through this conversation. Over to you, Fraser.

We've seen a large increase recently interest on the well-being economy. And with this being

apparent in the EU bubble with the Beyond Growth Conference. It's now also included in the latest

strategic foresight report from the Commission, which lists reconciling well-being and prosperity

as a key area for action. So this is really new breakthrough areas for a well-being economy.

And I wanted to start by asking you to outline the concepts behind the notion of a well-being economy. And I wanted to start by asking you to outline the concepts

behind the notion of a well-being economy. What does the concept really mean?

That's a good question, often asked. In terms of WHO, simply put, it's basically an approach

about making the economy work for everyone today so that all people

can thrive and prosper in good times and in crises.

The growing recognition that you mention about the well-being economy is really rooted in kind of three concepts and values.

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