Unlocking the Secrets of Cold Calling with Peter Roth

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 10 October 2025

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this conversation, Tommy Mello interviews Peter Roth, a seasoned entrepreneur and expert in the call center industry. They discuss the challenges and strategies of cold calling, the importance of lead management, and the nuances of targeting the right audience in home services. Peter shares insights on building and managing call centers, the role of AI in sales, and the significance of personal branding in business. The discussion also touches on Peter's experiences in the solar and HVAC industries, as well as his journey in the cigar business. The conversation concludes with thoughts on the future of the call center industry and the importance of resilience in entrepreneurship.

00:00 Introduction to Cold Calling and Marketing Strategies

03:00 The Journey into the Call Center Industry

06:00 Understanding Lead Management and Follow-Up

09:01 Targeting the Right Audience for Home Services

11:55 The Importance of Speed to Lead

15:04 Outbound vs Inbound Marketing Strategies

18:03 The Role of AI in Cold Calling

20:56 Data-Driven Approaches to Lead Generation

23:51 Building Your Own Call Center

26:54 Managing Call Center Agents and Performance

30:07 Insights on the Solar and HVAC Industries

32:47 The Cigar Business and Lifestyle Entrepreneurship

36:03 The Impact of Personal Branding on Business

39:01 Future of the Call Center Industry

41:59 Final Thoughts and Key Takeaways

Transcript

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0:00.0	People don't really pick up cold calls and I'm like, no, they don't.
0:03.2	We need fractions of percentages to make this work.
0:06.0	Welcome to the Home Service Expert, where each week Tommy chats with world-class entrepreneurs
0:11.4	and experts in various fields, like marketing, sales, hiring, and leadership, to find out what's
0:17.6	really behind their success in business.
0:20.5	Now, your host, The Home Service Millionaire, Tommy Mello.
0:25.4	Before we get started, I wanted to share two important things with you.
0:28.8	First, I want you to implement what you learned today.
0:31.5	To do that, you'll have to take a lot of notes,
0:33.7	but I also want you to fully concentrate on the interview.
0:37.3	So I ask the team to take notes for you.
0:39.2	Just text notes, N-O-T-E-S, to 888-526-1-2-99.
0:46.2	That's 888-5-26-1299, and you'll receive a link to download the notes from today's episode.
0:53.9	Also, if you haven't got your copy of my newest book, Elevate, please go check it out. I'll share with you how I attracted and developed a winning team that helped me build a $200 million company in 22 states. Just go to elevate and win.com forward slash podcast to get your copy. Now let's go back into the interview.
1:12.9	All right, guys, welcome back to the Home Service sector.
1:14.7	Today I got Peter Roth in the house.
1:16.7	He's an expert of sales and business.
1:21.6	He's based in Denver, CEO and senior marketing director at Scalify.
1:22.3	Scalify.
1:24.0	It's so hard for me to.
1:25.4	It's just Scarify, Scalify.
1:30.1	He's a serial entrepreneur and businessman originally from... Well, Ukraine originally.
	...

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