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Your Brand Amplified

Unlocking the Power of Podcasting for Business Growth: A Conversation with TJ Bonaventura

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0132 Ratings

🗓️ 10 August 2023

⏱️ 32 minutes

🧾️ Download transcript

Summary

Ever wondered how to make the most of podcasting for your business? Join us as we chat with TJ Bonaventura, founder of StudioPodMedia, about his journey into the world of podcasting and how his company helps organizations incorporate podcasts into their marketing strategies.In this captivating conversation, we dive into the shifting landscape of podcasting, exploring its ever-changing trends and the role of PR. TJ shares insights on creating engaging, creative content and the importance of avoiding laziness and repetition. We also discuss the challenges of starting a podcast, achieving discoverability, and the significance of investing in the right infrastructure and distribution model. Hear stories of success and failure as TJ walks us through the podcasting process for businesses.As we wrap up our discussion, we explore the creative opportunities offered by podcasting, the significance of expressing strong opinions, and the need for conciseness. Learn about TJ's vision of lowering the barrier of entry for podcasting, his thoughts on building strong partnerships, and taking a buy versus build approach. Don't miss out on this enlightening episode as we uncover the potential of podcasting for your organization's growth and success.Studiopodmedia.comWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0

Welcome to your brand amplified, the podcast where we interview marketers, publicists, and

0:06.5

brands to learn their stories, what makes them tick, and tips and tricks that make a

0:11.5

difference.

0:16.0

I am so excited to have T.J. Bonaventure here today, who is the founder of Studio Pod Media,

0:19.0

and we're going to be talking about podcasting,

0:21.0

but in a slightly different way and much more in depth than a lot of my previous guests have.

0:26.6

So, TJ, thank you so much for being here.

0:28.4

Thank you for having me. I'm super excited.

0:30.4

Hey. So let's talk about your company because you were doing something a little bit different before but

0:36.4

tech related what were you doing and what brought you into the world of podcasting?

0:42.1

Yeah so previously you know I was born and raised in the Bay Area,

0:45.6

so Silicon Valley, and as most that are from that area tend to do,

0:50.0

they find their way in tech and in sass. I was there throughout as a child through the

0:56.1

dot-com boom and saw a lot of our family get involved in tech and then when I

1:00.6

finished college inevitably got roped into being on Hamilton Road in Palo Alto and working

1:08.2

in the incubator and I just love the life and the style which work was being developed and how it was changing with the

1:15.8

Googles and the apples and these large organizations and you saw it trickle down to startups and I loved

1:20.5

working for startups and so I found myself working in tech for almost 10 years

1:24.7

before then I got into podcasting.

1:28.2

And the podcast stories is kind of funny

1:30.6

because I never saw myself doing this as ways to live or making ends meet.

1:35.1

I try to start a podcast with a friend of mine at the time I was living in New York and he was in

...

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