Small Budget, Big Impact: Video Marketing Mastery with Chris Weiher

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0 • 132 Ratings

🗓️ 14 August 2023

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are you ready to unlock the true power of video production for your business growth? Join us as we sit down with Chris Weiher, a seasoned video production expert and founder of his own production company, to discuss his journey from theater school to becoming a video marketing master. Together, we'll delve into the evolution of video production, the importance of crafting a video strategy that spans multiple platforms, and how to create engaging content that can boost your organic reach and brand visibility.We know that content marketing can be daunting, but Chris is here to help you conquer your fears and find success. In this episode, we'll explore the benefits of building a content library, connecting your passions to your content, and developing a personal brand to appeal to niche audiences. Plus, Chris shares valuable insights on repurposing content for ad campaigns, so you can make the most out of every piece of content you create.As a small business owner, you might be wondering if high-quality video production is achievable on a budget. Chris has you covered – he shares his experiences working with various companies and offers best practices for creating engaging content that won't break the bank. We also discuss the concept of creating a cohort or mastermind for solo entrepreneurs, allowing you to learn from and collaborate with other like-minded professionals. Don't miss this opportunity to elevate your video marketing game – tune in now!Connect with Chris on LinkedIn to get his weekly video tips! https://www.linkedin.com/in/chrisweiher/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0	Welcome to your brand amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a
0:11.5	difference.
0:15.6	Super excited to have Chris Weir here today. Chris, you have over 20 years experience in video production.
0:20.0	And there are so many questions about video production and what goes into it that I think people today probably don't realize they think of creating reels or Tik-Toc videos and that that's enough to move their business forward.
0:32.1	So I'm excited to have this conversation
0:33.8	and really do a deep dive into the industry.
0:36.1	Is this where you started or did you do something else
0:38.4	before getting into video production?
0:41.0	That's really cool that you asked that because nobody's asked me that before so yeah I actually went to school for theater
0:47.6	And so I learned all about dramatic structure and directing and working with actors and all these things before I went into video
0:56.7	production and the first thing I did after I was in theater school was I made a feature-length
1:00.3	film which they tell you never to do.
1:03.0	And I was like, well, my idea is too big.
1:05.0	I've got to play for the feature like film.
1:07.0	And at the time I was working at my dad's butcher shop.
1:10.0	And so I was like, I got this great, so I need to write a movie around being in a butcher shop
1:14.3	and working in a butcher shop.
1:15.3	So I did that.
1:16.0	And that was my film school.
1:17.7	Nice.
1:18.3	And then from there, I started working for a little production companies
	...

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