meta_pixel
Tapesearch Logo
Log in
Your Brand Amplified

Unlocking Authentic Communication: Teresa Easler Helps Businesses Connect

Your Brand Amplified

Bleav + Anika Jackson

Management, Entrepreneur, Public Relations, Entrepreneurship, Small Business, Marketing, Marketing Trends, Business Trends, Ai, Women-owned, Business, Sales Strategy, Artificial Intelligence, Sales, Social Media, Branding, Podcast, Communications

5.0132 Ratings

🗓️ 2 March 2023

⏱️ 34 minutes

🧾️ Download transcript

Summary

Teresa Easler is the founder of Connect to the Core, a communication and strategy consultancy. She has been an entrepreneur for many years, helping clients distill their brand, communicate their message and solve their customers' problems.Teresa Easler was guided by her teachers and mentors to pursue communication. She then worked in a corporate job, which led her to learn the importance of communication in the workplace. Taking a leap of faith, Teresa and her husband moved to a new country and started their own business. She found success in helping her clients communicate their messages, focusing on the problems they were trying to solve. Despite having to prove her worth, Teresa's communication skills and methodologies enabled her to help a company win a $35 million RFP pitch. Taking a chance paid off and Teresa is now a successful entrepreneur.In this episode, you will learn the following:1. Unlocking the power of relational communication - How can shifting the focus away from product and service features towards a problem-solving approach set a company apart?2. Overcoming the fear of entrepreneurship - What are some practical strategies for taking the leap into entrepreneurship when there is no safety net?3. Crafting a compelling message - How can one develop an authentic and powerful message that resonates with the intended audience?Check out this "scorecard" where listeners can rate themselves in the nine common characteristics of highly effective public speakers and good communicators. You will begin to understand where your skills might need a little TLC and you will also receive Teresa's 9 Secret Strategies Checklist for tips and tricks to get started. All complimentary of course! https://www.connecttothecore.com/presentation-rockstar-scorecardWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and

0:06.5

brands to learn their stories, what makes them tick, and tips and tricks that make a difference. I am so thrilled on this episode to have Theresa Eisler of

0:16.6

Connect to the core with us.

0:18.4

I'm your host, Anika Jackson.

0:20.0

Theresa, thank you so much for being on the show today.

0:23.0

Thank you. It's a pleasure being here.

0:25.5

Yeah, so I love communication, you love communication.

0:29.0

As I understand it, you were very early to communication. You might not have known it was going to be your future

0:34.4

career, but it's something you enjoyed in elementary school. And that's part of the

0:38.4

introduction which I love. So I'd love for you to share how your schooling helped or didn't help you decide to go into this field.

0:47.0

Well, I was one of those lucky people and I felt a calling.

0:51.3

And I didn't know that that's what it was, except that I kept

0:54.3

getting steered in the direction of communication. And I would say like many

0:59.2

people I had teachers who were pivotal were instrumental in guiding me.

1:04.8

And one of them was my speech teacher.

1:08.3

And he ended up being my debate coach

1:10.8

and worked with me in really formulating my ability to speak in front of people and to put together

1:17.7

some thoughts so that it made sense and it actually could influence or persuade people

1:22.1

to a point of view.

1:23.6

So it really started there and then it continued.

1:26.4

I kept into it and I had really great mentors who encouraged me and I had success,

1:32.4

so that's a great encouragement too.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Bleav + Anika Jackson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Bleav + Anika Jackson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.