Hi, my name is Lewis Howes and welcome to the Daily Motivation Show.

I think a lot of people are in breakdown now, but they have a hard time getting clear on what they want and where they want to go.

How did you get clear like, okay, I know I want to do social media now, and I'm going to go all in on it for this year. I know I want to go and do this music, and so I'm going to go all in on the studio every single day. How did you get clear to even execute that routine on the vision? I'm a guy who feels like you should work on your strengths and you work on your

weaknesses. Yeah, this is one of your 15 rules in your book. Yeah. My falsetto is probably one of my

strengths, right? It's like one of the things that I feel set me apart. So I work on my falsetto

and I utilize it. That's something that I, you know, will just continue to work on

because I feel like that kind of sets me apart. And something that I was weak at was social media,

right? So like, that was a perfect opportunity to, like, let me utilize this time to really kind of

see if I can knock this out of the park. Now, were you also thinking like, okay, TikTok is this new

thing? Let me start on TikTok

and here's an opportunity or were you like, let me do YouTube and Instagram and everywhere

else where people are already at. Or were you like, here's an opportunity. I see some people

starting to pop off. Maybe I could start here. Was that the strategy? I genuinely saw that there

was an opening in the TikTok space. I saw my nieces and

nephews on it. They were very young. All day, right? Obsessing. I was like, it was an app called

Musically at the time. And I was like, what is this app? Why do you like this? This is not even,

like, like, you slow down and like people are dancing and then like doing like lip syncs. I'm like, this is not how social media works. You're supposed to show your life. So I was like, let me give it a try. And then I did a live and then like I had a lot of people in my live. I was like, wow, on TikTok. On musically at the time. On musically, yeah. I was getting more engagement with my two million followers here, and I had like

four million on Instagram at the top. And you weren't getting the engagement. And I was going to get that engagement. So I saw something. The pandemic hit. I was like, I've been meaning to like really dig my teeth in this app.

This is the perfect opportunity.

Let me try it out.

So I was

posting one time a day, then I went from two times a day, and then like, then went to three,

...