Unleash Your Alter Ego And Transform Your Business (And Your Life!) | Ep. 160
The Big Shift: The Business of Making a Difference
Bill Baren
4.9 • 1.5K Ratings
🗓️ 27 April 2020
⏱️ 73 minutes
🧾️ Download transcript
Summary
What do Superman, Lady Gaga, Garth Brooks, and Beyonce all have in common?
Simply put, they all tap into a heroic alter ego that allows them to transform themselves and become the best version of themselves they can be.
I recently sat down with award-winning performance expert, Todd Herman, to talk about his new book: The Alter Ego Effect: The Power of Secret Identities to Transform Your Life.
In this transformative conversation, Todd shares the Alter Ego Creation Formula he developed and has used with thousands of athletes, entertainers, performers and business owners to help them transform their lives.
Plus, Todd shares his secret to success as a brand new entrepreneur. If you're feeling burned out on marketing your business, you won't want to miss what he has to say.
Transcript
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| 0:00.0 | From Big Shift Studios in Oakland, California. |
| 0:04.0 | This is the Big Shift Podcast with Bill Barron. |
| 0:08.0 | Getting Real about Business Growth and Success Mind sets |
| 0:12.0 | for those making a difference. |
| 0:14.0 | Now, introducing your host Bill Barron, who owns more hats than Richard Branson's had businesses. |
| 0:21.0 | So... had businesses. So I do it, Lady Gaga does it, Superman does it, and so does my next guest. |
| 0:35.0 | I'm here today with Todd Herman, |
| 0:37.0 | who's the author of an incredible book |
| 0:39.0 | that I have seriously devoured. |
| 0:41.0 | It's called the alter ego, |
| 0:43.3 | his work with athletes, entrepreneurs |
| 0:45.0 | on the mental game part of their performance. |
| 0:49.3 | And I met Todd a few years ago, |
| 0:52.4 | and every conversation that I've ever had with him has been an incredible |
| 0:57.5 | treat. |
| 0:58.5 | It's been exhilarating. |
| 0:59.5 | It's been not just an enlightening experience, but it's been an enlivening experience, and I expect this conversation to be the same. |
| 1:10.0 | Welcome, welcome, welcome, welcome, welcome, welcome, |
| 1:13.0 | welcome, |
| 1:14.0 | Mr. Barron, it's a pleasure as always to be here. |
| 1:18.0 | Yeah, so I want to start in the beginning, right? |
| 1:23.9 | So you wrote this incredible book called The Alter Ego. |
... |
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