Welcome to this episode of Talking Points. I'm your host Brian Kelly, the

points guy and today we've got a really special episode. So not only do we have

the head of one of the largest loyalty programs out there, but we also are going to be exclusively

announcing the creation of a new type of points. And if you're a United Top Tier

frequent flyer, you're going to want to listen in because this is some pretty exciting stuff. Luke Bondar, thank you so much for joining us today.

Thanks Brian, great to be here. You know, normally I try to like warm up, but let's just get straight to the points

because I'm sure people listening right now are like wait a new type of

points from United so let's just get into it what does United have to announce

today so I'm really excited.

When I joined the team, one of the very early conversations I had with one of our most valuable

customers was around upgrades and ways that we could think about improving or enhancing upgrades.

We spend a lot of time together as a team looking at our current upgrade system and

how that works and where there are opportunities to improve it.

So today I'm really excited to announce a whole new way of upgrading when you fly United as a

Premier customer for our premium levels for Platinum and 1k. So we're introducing plus points.

Plus points are a new way of managing upgrade benefits that gives customers more control,

gives them more flexibility, allows them to customize their upgrades, gives them different ways that they can upgrade

from different cabins at different price points, and in essence is giving our customers

just more flexibility and an increased opportunity to use their upgrades when they fly. customers just go

opportunity to use their upgrades when they fly united.

Cool and let's just go over for people listening so as of today you if you're a

platinum flyer you get regional upgrades

...