United By Blue - Fashion Can Be a Force for Good

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 29 September 2020

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the first part of this Feature, Mike Cangi, Co-Founder & Brand Director at United By Blue, introduces us to his sustainable clothing brand, United By Blue. As Mike explains the “Blue” in the company name is more than just a color. It represents the ocean and their collective passion to save our environment, specifically the oceans that are being tarnished by single-use plastics. United By Blue sees this damage and is determined to fix it by creating sustainable, fashionable apparel. Not only is their clothing eco-friendly, but with every purchase made they promise that they will remove one pound of trash from oceans and waterways. As Mike is proud to announce that through this promise they have been able to remove “about three million pounds of trash.” Buying from United By Blue isn’t only a fashion statement, it’s a chance to join a movement.

In part one, Mike discusses: United By Blue and what they do; Discussing their love for the environment; Building a company that has an impact; The Origins of United By Blue; Blending company action with every transaction; Greenwashing, what it is, and why it could be harmful; And so much more.

Join us while Ramon Vela interviews Mike in Part 1 of this episode and listen to him share the inside story of a brand.

For more on United By Blue visit: https://unitedbyblue.com/

Visit our sponsor:
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.6	So, United By Blue is a sustainable lifestyle brand that was founded about 10 years ago with the mindset
0:28.8	that business has, the ability to affect real change on the world.
0:33.7	And specifically for us, it was the environment and the ocean that we wanted to hone in on.
0:38.3	So we make a line of men's and women's apparel and accessories as well as bags and a lot of other small goods.
0:45.3	But for every product that we sell, we have a specific mission attached and that is that for every product sold,
0:52.3	United by Blue removes one pound of trash from oceans and waterways.
0:56.0	And we do that through company-hosted beach and waterway cleanups that we do all over the country,
1:01.0	and soon to be all over the world.
1:03.0	And that has fueled what is now 10 years into the brand and about 3 million pounds of trash that we have been able to
1:13.1	remove through those efforts.
1:20.5	Hey everyone, this is Ramon Vela and this is another episode of the story of a brand.
1:26.4	As always, I've got an amazing founder and
1:29.5	entrepreneur and brand that we're going to feature today. But before I do, let me introduce
1:34.9	you or tell you a few words about my partner retention science. Now, most customer relationships
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1:50.6	software forces you to use.
1:52.8	Instead, with retention science, each shopper gets a unique campaign based on the data and their
1:58.6	behavior.
1:59.7	Now, retention science uses built-in campaign logic that is
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	...

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