Kinn - Modern Heirlooms

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 28 September 2020

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the second part of this Feature, Jennie Yoon, Founder & CEO at Kinn, talks about her brand Kinn. As a founder during the pandemic, times were hard, as they were for many of us. Jenny Yoon shows us the positive side effects of being truly transparent. Not only does the jewelry stay true to their motto of transparency, but Jenny stays true to her role as a jeweler, entrepreneur, and overall friend of her community at Kinn. Whether you’re in the mood for some gorgeous hoops or looking for more necklaces to layer on with each piece, you’ll really become apart of a family & community that is timeless at Kinn.

In part two, Jennie discusses COVID Impacts in the jewelry world; Building a relationship with your customers during a pandemic; Depending on your community to help you through tough times; The intricacies of creating jewelry; The upkeep of business after creating some traction; Working with vintage pieces; Becoming an online retailer; And so much more.

Join us while Ramon Vela interviews Jennie in Part 2 of this episode and listen to her share the inside story of a brand.

For more on Kinn visit: https://kinnstudio.com/

Visit our sponsor:
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	It goes back to when we were building the brand.
0:27.1	I wanted to build it on transparency.
0:30.1	And I know you've heard this a lot.
0:32.0	I know there are a lot of companies that are saying,
0:34.5	let's be transparent.
0:37.3	But, you know, in realistic, like, what the hell
0:39.6	does that mean? Like, let's stop using the buzzwords, but, like, really nail that down.
0:44.7	You know, so to us, transparency wasn't just about, you know, about this company, about building
0:51.2	the brand. It was, it was bring transparency to the industry, bring
0:56.0	transparency to the product, bring transparency between you know your your
1:00.9	employees bring transparency to your you know your community essentially
1:05.8	and ultimately right bringing transparency to to everything that we do.
1:12.6	And I think there's something very vulnerable about that for us, but there's also people who appreciate that.
1:30.5	Hey, don't forget to listen to part one of this amazing feature.
1:34.6	Now, let's get back to the story.
1:37.6	Yeah.
1:39.0	And anyone listening right now to this episode, if you want to take a look at the website,
1:44.1	it's kin
1:45.0	studio.com and kin is actually k-i-n-n-n studio.com. KynN-N-studio.com. You want to take a look at her website
	...

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