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The Story of a Brand

United By Blue - 1 Product Purchased = 1 Pound of Trash Removed

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 30 September 2020

⏱️ 33 minutes

🧾️ Download transcript

Summary

In the second part of this Feature, Mike Cangi, Co-Founder & Brand Director at United By Blue, continues to discuss the environment and United By Blue and how to create and support sustainable clothing. Through their work with the environment and fabric innovation, United By Blue is pushing boundaries and breaking that fast fashion mentality in order to create clothes that truly mean something. On top of all that United By Blue does, you could also purchase from other brands on their website as well that hold those same brand values & mission for being an eco-friendly, sustainable brand. Take a look and join the movement to create a cleaner world. Here's the rest of the story.
 
In part two, Mike discusses: Creating new challenges for your brand to go above and beyond; COVID Impacts and Delays; Fabric Innovation; Working on sizing and the importance of inclusivity; Products with Purpose and their role within United By Blue; It’s more than just a transaction; The details in the designs and the different types of products; Introducing the reusable line; Advice to other entrepreneurs; And so much more. 
 
Join us while Ramon Vela interviews Mike in Part 2 of this episode and listen to him share the inside story of a brand.

For more on United By Blue visit: https://unitedbyblue.com/

Visit our sponsor:
Retention Science - RetentionScience.com

Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce

0:10.9

podcast, and he's not your average host.

0:14.4

This is The Story of a Brand with your host, Ramon Vela.

0:21.6

If nothing more, then, you know, it's helping us fulfill our mission.

0:24.9

Because not only are we selling the products through our site,

0:29.4

but if you buy a product from any brand on United by Blue.com,

0:34.6

we will fulfill our pledge to remove a pound of trash from waterways.

0:39.0

So it's helping us accelerate our mission as well by providing more product that we're then

0:44.6

able to put in front of our customer base to help us continue to do the work that we're doing.

0:53.4

Hey, don't forget to listen to part one of this amazing feature.

0:57.5

Now, let's get back to the story.

1:00.6

But let me ask you this, you know, because you have such an interesting supply chain and, you know, it's a little, like I said, early on, it's like you're going above and beyond what you, what most other brands are doing.

1:12.8

Has that caused issues, especially right now, like with the pandemic?

1:16.1

Did you guys have any issue with supply chain and, you know, getting product out and inventory

1:21.3

and things like that?

1:23.4

That's a good question.

1:24.4

I mean, we, I think we see challenges that we bring upon ourselves with the supply chain all the time. And I say that meaning that because we're always pushing to do things better than we did it in a previous season and more sustainable than we did it last season, that we're always creating new challenges for ourselves that, you know, contribute to supply chain issues potentially.

1:48.0

We haven't really seen any specific delays or major challenges due to COVID right now on the

1:57.2

manufacturing side and material side.

2:00.0

There's definitely been some delays, but nothing that's

2:03.3

really thrown major projects for the season. We've seen a lot of more kind of issues and delays,

2:10.4

even domestically, you know, from the warehouse and logistics side of things to congestion at

...

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