Pedro & Tailor - Advance to a Life of Wonder

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 1 October 2020

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, Joshua Perez and Levi Tijerina, Co-Founders at Pedro & Tailor explain how they are truly redefining luxury that’s accessible to everyone despite cultural backgrounds. Josh and Levi, are two creative minds deeply in love with the notion of "living a life of wonder" and that includes their culture. Through their products, branding, and overall imagery of their site, it all creates an environment where you can be truly attached to living life. Starting off as two photographers, becoming clothing retailers wasn't exactly the end goal, but through their passions, they fell into a brand that truly allowed them to be creative while having the ability to honor their past. Listen in as Josh and Levi talk about how the stars aligned and they knew, it was time to start a business.

In the first part, Josh and Levi discuss: Who is Pedro & Tailor; Josh and Levi’s growth and journey; The meaning behind Pedro & Tailor; Building the foundation of the company; Gathering and sharing stories of the culture; And so much more.

Join us while Ramon Vela interviews Josh and Levi in Part 1 of this episode and listen to them share the inside story of a brand.

For more on Pedro & Tailor visit: https://pedroandtailor.com/

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Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	I think Josh kind of hit the nail on the head.
0:23.3	Like we, after working with brands and seeing so many people kind of wanting a different
0:29.4	approach to, to their products, their story, we thought, you know, why don't we celebrate our
0:34.0	story?
0:34.3	Instead of helping other people tell their stories, we should turn it on its head
0:38.2	and kind of talk about our own roots
0:39.8	and our own heritage.
0:40.7	And it seems that we're really proud of.
0:42.3	And I think that there's a lot to be celebrated
0:45.2	in our own stories, like from our,
0:46.9	whether it's our culture, our family histories,
0:50.2	or even like the concept of a life of wonder,
0:52.1	which is kind of pretty personal to Josh and his family.
0:55.1	We thought this is something that is kind of bigger than us. Like a lot of people really resonate with this.
0:58.4	And if we don't do it, I think we're going to regret not taking this chance to really create something that we can really be proud of and stand behind.
1:09.4	What do fast growing direct to consumer brands like Brooke Lennon, Chubbies, and Hint have in common?
1:15.2	They all grow with Clavio.
1:17.9	Clavio is the ultimate marketing platform for e-commerce brands.
1:21.0	It gives you everything you need to send memorable, branded emails, text messages, and more
	...

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