So one of the things that we like to talk about is really understanding your guest avatar and

there's no better way to do that than to actually walk in their shoes to actually go through what

they're doing. And this is what we're going to be talking about on today's podcast. It is really

understanding your target avatar and really niching or niching down depending on if you're US

or European. And to do that, we've got a special guest with us today who we're going to go behind

the host today on the Boosley podcast and really dive into her business and how she really

successfully understands her niche and the guests and what they need when they come to stay in her

properties. So if this is the first time you've listened to the Boosley podcast, this is the

podcast that gives hosts the tools, the tactics, the trainings, and most importantly, the confidence

to go out there and get more direct bookends. My name is Liam Caroline, I'm Mark Simpson's co-host,

and today we have Alicia Clements. She's from ColoradoFurnishedRentals.com. She's the co-owner

and I'm really eager to find out really how she niches down into into her guests and yeah,

some of the journey that she's gone on. So welcome along. How are you doing?

I'm doing great. Thanks for having me on. So first question, can you introduce your business and

let us know why you have ColoradoFurnishedRentals. How did this idea come about?

Yeah, absolutely. So we started ColoradoFurnishedRentals about three years ago and we focus on people

who are relocating to Colorado. So our client avatar, people who are moving to the area and we

provide the service where they can stay in one of our beautifully furnished rentals. We usually

specialize in three beds, two beds fully fenced in backyard and we're pet friendly. So if they have

dogs or things like that, they can stay there and they can try before they buy or live like a local

and stay in one of our properties, try out one of the cities, see if they like it before they

decide to buy or assign a lease or anything like that. And it came from a necessity that we needed

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