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The Playbook With David Meltzer

Understanding the Future of Media with Aleen Dreksler & Kate Ward from Betches Media

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Business, Entrepreneurship, Careers

4.91.9K Ratings

🗓️ 20 April 2023

⏱️ 23 minutes

🧾️ Download transcript

Summary

I talked with Aleen Dreksler, Co-Founder & CEO at Betches Media, and Kate Ward, Chief Content Officer at Betches Media, about how to stay authentic to your brand values, the value of education for creators, and how to create content that resonates with your audience. Be sure to check out more content from Betches at https://betches.com/

Transcript

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0:00.0

This is The Playbook.

0:03.0

This is Dave Meltzer with Entrepreneurs The Playbook, and I am so excited because I have

0:10.2

my two favorite batches in the house.

0:12.6

They are two amazing entrepreneurs that are growing a community to help women, especially

0:18.9

make a lot of money, help a lot of people, and most importantly, have a lot of fun.

0:24.2

And that's not easy today.

0:25.9

Elaine Drexler and Kate Ward, co-founder and CEO of Betches and Kate Ward, Chief Content

0:33.7

Officer of Betches.

0:35.1

Welcome to The Playbook.

0:36.7

Thanks for having us.

0:37.7

Thank you.

0:38.7

You're great to be here.

0:39.7

It's so good to have you as you both also understand podcasting and understand content

0:48.4

and community.

0:49.8

And I think you know, Betches Media and Betches alone their success and growth is foundationally

0:56.0

about building a community and providing value to that community.

1:00.6

And I think a lot of people lose sight how important it is, but also how big of an

1:06.4

opportunity it is when we can really build a community of like Mindy, like Hardin and

1:12.2

like-handed people with the size scope and skill of an audience that people my age, I still

1:17.6

don't think even can grasp.

1:20.4

For you in the construct of trying to build a community, what are some of the key characteristics

1:27.6

that you both share when you are looking and seeking to build this community?

...

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