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The GaryVee Audio Experience

Understanding The Digital Economy

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.818.3K Ratings

🗓️ 23 September 2021

⏱️ 33 minutes

🧾️ Download transcript

Summary

Today's episode is an interview that I gave on the FYI podcast. In this interview, I share several hot takes on the future of advertising, social media, and the creator economy. I shine a light on how both executives and consumers have contributed to the recent shift in COVID-era marketing strategies, why Facebook holds the key to advertising to seniors, and how gaming could be the next wave in social. Finally, I also explain the impending “trillion-dollar warfare” and the advent of social commerce 3.0.

Enjoy! Let me know what you thought.


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Transcript

Click on a timestamp to play from that location

0:00.0

This is the Gary V. Audio Experience.

0:05.0

Hey Gary, thanks so much for joining us today.

0:07.6

I'm here with Nick, who I believe is sitting in a room full of things that you've actually

0:13.0

convinced him to buy.

0:14.6

I'm going to focus on cards to wine.

0:18.2

But really what we're here to talk about today is we'd like to know from you what the

0:23.5

future holds.

0:25.2

What are people missing?

0:27.6

At Arc, we cover disruptive innovation, which I've heard you say is just being practical

0:34.6

in your businesses.

0:37.6

As we look at this wild year in the digital economy and look at the future of the ad space,

0:45.3

we have consumer setting at home, multitasking, using their connected TVs while they're

0:50.7

on Twitter and other platforms.

0:53.7

How do you think of that juggling and share going forward and who loses, who wins out?

1:02.3

What is the future state of that?

1:05.0

It's an interesting question given the context of who I'm speaking in assumption of is listening

1:09.4

to this.

1:10.7

As an in perpetuity owner of my own businesses with the ambition to buy the New York

1:17.3

Jets football team, I play a very, very, very different game than a lot of the potential

1:23.0

listeners of this show given the context.

1:26.2

So much of my money has been made on my ability to wait seven years for something to happen

1:32.6

versus being held accountable for what's going to happen in 90 days or max 500 days.

...

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