This is the Gary V. Audio Experience.

We are here with Arminia at the World Congress of IT with another Gary Vanerchuk, the CEO of VaynerMedia

and also Pioneer in Social Media Marketing. Gary is a great tab you would ask and welcome to Arminia.

Thank you.

Let's start talking about first about a personal branding.

Obviously there's a lot of professionals watching this interview.

What do you think is the biggest mistake people are doing when it comes to a professional, personal branding perspective?

Especially in the business context we look at today.

First, a lot of people don't like that term.

A lot of people think personal brand is charlatan.

I try to make sure professionals understand personal brand just means reputation.

And reputation has always mattered.

Number two, I think a lot of people say things they don't believe in.

Too many people are company men and women and they say things that are in the vested interest of their pocket or the company.

And they forget that this is being recorded and two or three years later they're losing because they don't talk about what they believe in.

Number three, I think most people are not self-aware on what medium they're best communicating at.

Meaning a lot of people see people like me and others, you, Unlinked in, and they think they have to do video.

You don't have to do video. You don't have to do audio.

If you're great at writing, I mean I'm missed out on blogging in the early 2000s because it was the only option.

And I knew that I wasn't a good writer and I didn't have the money to pay somebody to be my ghost writer.

So I think self-awareness of how to communicate.

Yeah.

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