An Instagram post gets an unexpected boost. A TikTok catches in the algorithm.

Sometimes that's all it takes to launch someone into internet fame. But then what?

This blue up is a new podcast documentary that reveals how social media

start and is made. It's a different kind of fame. That's not always as glamorous as it looks.

From Spotify and the Ring or Podcast Network, I'm Alyssa Bereznek.

You can listen to this blue up on Spotify or wherever you get your podcasts.

David? Yes. There was a very interesting story on the front page of the New York Times yesterday.

It's about former president Jimmy Carter, who is currently in hospice care.

But more to the point, it's about an effort to undermine Jimmy Carter's presidency,

or at least his re-election campaign in 1980.

Not an ongoing effort. Not an ongoing effort. The damage has been done.

All right. Back in 1980, there were 52 American hostages being held in Iran.

Carter, naturally one of them released. Carter's camp came to think that Ronald Reagan,

his opponent in the 1980 presidential election, was sending messages not to release the hostages.

Because not having them released would help Reagan win.

Reagan's campaign was sending messages to Iran, asking them to not release the hostages.

Yes. And as Peter Baker's story says, saying essentially,

we'll give you a better deal if you just wait a few months.

Turns out the hostages were released shortly after Ronald Reagan became president.

So of course, there was a lot of conspiracy theories and not just conspiracy theories,

but a lot of thinking of this clearly was orchestrated somehow.

Well, a Texas Democratic politician named Ben Barnes has come forward to confess

...